Corporate Communication

Thanks to hands-on business field projects, field studies and my internship, I gained extensive experience and acquired essential skills that made me ready for my first step in my career as a Digital Marketing Manager right from the start. The marketing communications focused lectures were the most valuable for me. There, we had the opportunity to learn from industry experts and got insights directly from practitioners. I also had fantastic support with the organization of my semester abroad during the pandemic and I am very grateful for that unforgettable experience!

We educate the communication generalists of tomorrow. Our graduates are fit for the job – their expertise goes far beyond the disciplines of advertising, public relations, brand management, corporate identity or marketing. As the majority of our lecturers are practitioners, our students gain in-depth, practically relevant knowledge from experts and are able to expand their communication network during their studies.

Graduates master all corporate communication disciplines such as marketing, advertising, PR and internal communication and will be able to integrate them into a communication concept. Our lecturers deliver up-to-date information drawn straight from practice, with a focus on the topics of digitalization and sustainability. As communications generalists, graduates are equipped for a job in an international environment.

The content of the lectures and especially the business field projects were good preparation for professional life: Communication with customers, working in a team and at the same time creative development are central in many jobs. Working on real projects gave us a great insight into a wide range of industries and challenged our adaptability.