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Bachelor of Arts in Business
University places
per academic year

Study Program

Creative minds for professional communication in a digitally networked media world:


  • Interlinking of digital and classic communication channels
  • Storytelling, image editing, video and audio production
  • Social media, content creation and influencer marketing as elective
  • Real assignments with clients in business field projects

Education at the highest level

The Bachelor’s Degree Program in Corporate Communication is accredited and certified by:

IAA (International Advertising Association AUSTRIA CHAPTER)

PRVA (Public Relations Verband Austria)

International Advertising Association Austria ChapterPRVA geprüft


Type of degree program

Part-time (PT)

Mon/Thu: 08:30–17:20
Tue/Wed: 18:30–21:45

One intensive week per semester if necessary,
Occasionally on Saturday

Language of instruction


Study-abroad semester

Recommended but not mandatory in the 4th semester


Mandatory in the 5th semester; credit transfer for students who already have relevant experience is possible

Academic year

September until June

Place of study

wko campus wien, Währinger Gürtel 97, 1180 Vienna
(U6 station Währinger Straße/Volksoper)

30–40 % distance learning


Information events

To the dates of the information events

Admissions procedure

Important information

This program is also taught in German Language (Kommunikationswirtschaft). Find more information here.


€ 363.36 per semester (excl. Austrian students‘ union fee)

More information

Brush-Up courses

fit4fh Brush-Up courses for Bachelor students

Focus & Qualifications

  • All communication disciplines such as public relations, advertising and internal communications with a focus on digital media
  • Creative aspects of corporate communication including content creation and use of digital tools
  • Social skills such as presentation techniques and working in a team
  • Using the knowledge gained directly in business field projects and case studies
  • Focus on sustainability and Sustainable Development Goals
  • Specialization in electives such as social media, content creation and influencer marketing, data driven marketing and event management & live marketing etc.

Business field project with Procter & Gamble

Our students from the English-taught Bachelor’s program in Corporate Communication created emotionally charged launch campaigns for the new Oral-B iO electric toothbrush.

Business field project with WIEN MITTE The Mall

The COVID-19 pandemic has left its trace on stationary retail. Therefore, WIEN MITTE The Mall engaged our English taught cohort from the Bachelor’s program in Corporate Communication to create innovative activation campaigns to stimulate visits.


1st semester
Module ECTS
Communication and Media Science 6
Fields of Corporate Communication 6
Organizational Communication & Ethics 6
Management & Business Information Systems 6
Social Skills 6
2nd semester
Module ECTS
Applied Digital Communication 6
Marketing 6
Public Relations 6
Collaboration & Communication 6
Research Skills & Methods 1 6
3rd semester
Module ECTS
Business Field Project 1 6
Advertising & Media 6
Content Creation 1 – Fundamentals 6
Business Administration & Finances 6
Research Skills & Methods 2 6
4th semester
Module ECTS
Elective options:

  • Social Media, Content Creation & Influencer Marketing
  • Event Management & Live Marketing
  • Sales Excellence
  • Data Driven Marketing
  • Performance Control & Resilience
  • Better Communication for a Better World
Content Creation 2 – Visuals & Video 6
Economics & Sustainability 6
Bachelor’s Thesis Conception 6
5th semester
Module ECTS
Professional Internship 18
Private Business Law 6
Bachelor’s Thesis Composition 6
6th semester
Module ECTS
Business Field Project 2 6
Developments in Digital Communication 6
Content Creation 3 – Text & Audio 6
Sustainable Innovation & Trends 6
Bachelor’s Examination 6
Download Information Folder incl. Curriculum

Quotes of graduates & lecturers

Job & Career

As a graduate you are ready for a job in a digitally networked world. With a broad, in-depth and practice-oriented professional knowledge you will be in demand in all areas of communication. The following professional fields are open to you after successful completion of your studies:

  • Corporate communication including sustainability communication
  • Public relations, internal communication and employer branding
  • Marketing and advertising: media planning, search engine marketing, digital analytics etc.
  • Digital communication: social media and influencer communication, content marketing
  • Event communication and sponsoring
  • And much more


Curious about our study programs? Inform yourself about the requirements and the admissions procedure at FHWien der WKW.

Requirements Bachelor's programs
Admissions procedure Bachelor's programs

Studying in English in Vienna

Due English being the language of instruction cohorts consist of students from different countries of origin. Studying with peers coming from different cultures prepares you to collaborate in an international environment and to start an international career afterwards.

For students coming from abroad the program combines education on a high standard with studying in a dynamic, fascinating city in the heart of Europe. Famous for its high quality of life, Vienna provides with a multitude of possibilities either to relax in a park or traditional Viennese café or to visit the numerous sport, culinary, music, culture and art events.

News & Events

Study Program & Contact

The Communication Management Study Programs prepare our students to become communication professionals with an overview in the digital age. Learn more about:

  • Team & contact
  • Projects
  • News & events
  • International

Master's Degree Program

Master's Degree Program Communication Management

In the part-time Master’s program we train you as communication professionals with leadership skills and a strategic view of holistic, integrated communications. In contrast to pure specialization, you are optimally prepared for a management position in all areas of the communications industry after graduation. The degree program is taught in German.

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