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Semesters (120 ECTS)
Master of Arts in Business
University places
Part-time per year

Study Program

Developing leadership, networking, and strategic abilities to operate in the field of communications in the age of digital media:


  • Digital communication & storytelling
  • Issues management, crisis communication
  • Media training, personal online presence, online moderation, new work
  • Flexible, international short-term offers with an attractive pool of topics (virtual or abroad)

Education at the highest level

The Master’s Degree Program in Communication Management is accredited and certified by:

IAA (International Advertising Association AUSTRIA CHAPTER)

PRVA (Public Relations Verband Austria)

International Advertising Association Austria ChapterPRVA geprüft




Type of degree program

Part-time (PT)


Wed: 18:30–21:45
Thur/Fri: 17:30–21:45
Sat: 8:30–16:30; one block week per semester

Language of instruction

German (some modules in English)

Study-abroad semester

In the 4th semester possible at partner universities
Alternative option: Short-term mobility offers

Academic year

September until June

Place of study

wko campus wien, Währinger Gürtel 97, 1180 Vienna
(U6 metro station Währinger Straße/Volksoper)

30–40 % distance learning


Focus & Qualifications

  • Strategic communications management with a focus on data-based and digital communications
  • Clear focus on integrated communications management, i.e. networking of all analog and digital communications measures (internal/external)
  • Sustainability and ethics in communications
  • Dealing with transformation processes on a global level incl. change management
  • Team and leadership skills such as leadership communication, conflict management and negotiation training for a complex, digital working world
  • High practical relevance through projects with exciting companies

Business field project with VGN Medien Holding

The VGN Medien Holding commissioned our Master’s students from the Communication Management study program to move away from topics and toward communities. The goal was to reposition the company in the highly competitive media market.

Business field project with ratiopharm

Ratiopharm’s clear assignment to our master’s students in Communication Management was to design communication strategies for the pole position in the highly competitive generics market.


1st semester
Module ECTS
Strategic Communication Management 1 6
Strategic Communication Management 2 6
Digital Communication & Storytelling 6
Responsible & Sustainable Business Communication 6
Leadership Skills 1 6
2nd semester
Module ECTS
Strategic application fields of public relations 6
Internal Communication & Human Capital 6
Strategic Marketing 6
Business Field Project 1 6
Communication & Management Research 1 6
3rd semester
Module ECTS
Strategic Transformation in Global Markets 6
Leadership Skills 2 6
Data Based Communication 6
Business Field Project 2 6
Communication & Management Research 2 6
4th semester
Module ECTS
Entrepreneurial Business Skills & Communication 6
Master‘s Thesis 18
Master‘s Examination 6
Download Information Folder incl. Curriculum (in German)

Quotes of graduates and lecturers

Jobs & Career

Managers with an overall perspective are more sought-after than pure specialists in the rapidly evolving realm of digitization. You will receive training to become a communications professional with leadership abilities and a strategic view of holistic, integrated communications in accordance with the needs of the professional sector. The program’s high level of practical applicability also gives you the best support possible when you start a job that involves management and leadership responsibilities in the following illustrative areas:

  • Corporate Communication
  • Public relations, PR, press and media relations
  • Digital and data based communication (social media, influencer communication, content marketing, etc.)
  • Internal communication, employer branding, change communication
  • Sustainability communication
  • Issues/crisis/change management, investor relations
  • Marketing and advertising (online/offline) with focus on market communication
  • NPO/NGO/GO communication
  • and much more


Curious about our study program? Inform yourself about the requirements and the admissions procedure at FHWien der WKW.

Admission requirements Master's Programs
Specific admissions procedure MA Communication Management

News & Events

Study Programs & Contact

The Communication Management Study Programs prepare our students to become communication professionals with an overview in the digital age. Learn more about:

  • Team & Contact
  • News & Events
  • Projects
  • International

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