Good communication management should and can be learned! We teach our students to analyze complex situations and to make the correct strategic decisions for successful integrated communication management.

Our Master’s graduates are communication professionals with a broad, theoretically sound expertise. They plan strategies and work on creative solutions to attain communication goals both efficiently and sustainably. They know about the structures and connections in media and communication and can make an important contribution to the success of the company as a whole.

Study focus

• Clear focus on integrated communication management, i.e. maximum communication impact and efficiency through the networking of individual measures
• Teaching team and leadership skills in order to prepare for management tasks in leading positions
• Innovation in Digital Communication and Web Analytics Lab
• Practical projects with exciting companies
• Internationality through offered Summer School and possible semesters abroad

Training at the highest level

The Master’s program in Communication Management is accredited or certified by:

• IAA (International Advertising Association AUSTRIA CHAPTER)
• PRVA (Public Relations Verband Austria)

The degree program trains communications specialists who are able to work in management in any sector in which a comprehensive view of communications has priority over a specialist view. This is taught in particular in the strategic disciplines of communication management, for example public relations, advertising and marketing, corporate identity or corporate social responsibility.

The degree program prepares graduates to work in the following job areas (in a company or on a self-employed basis):

• Head of an area of communication (Personnel management)
• Advice and support of the top management level
• Development and implementation of strategic concepts
• Development and implementation of integrated communication management including an introduction to all required steps that the organization must take
• Strategic and operative planning, management and coordination including budgeting and evaluative measures
• Networking and lobbying with sponsors and politicians
• Drafting and implementation of marketing concepts, creation of market and competition analyses
• Section Head or Executive Management