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Master's Program

Communication Management

Our graduates are in demand where a holistic, strategic view of communication problems and solutions is required before pure specialization. The training objective is clearly to prepare students for leadership and management tasks.

Application
Duration
4
Semesters (120 ECTS)
Degree
MA
Master of Arts in Business
University places
37
Part-time per year

Study Program

Highlights

  • Communication professional in 2 years with leadership and management skills
  • Optimal mix of analysis, strategy and creativity
  • Strategy (by Affiliate Network of the Harvard Business School)
  • Innovation in Digital Communication and Web Analytics Lab
  • Internationality through offered Summer School and possible semesters abroad

Organization

Type of degree program

Part-time (PT)

Wednesday to Friday evening and Saturday all-day and a blocked week per semester

Language of instruction

German (single modules in English)

Study-abroad semester

Possible at partner universities

Academic year

September – June

Place of study

wko campus wien, Währinger Gürtel 97, 1180 Vienna
(U6 metro station Währinger Straße/Volksoper)

Focus & Qualifications

Good communication management should and can be learned! We teach our students to analyze complex situations and to make the correct strategic decisions for successful integrated communication management.

Our Master’s graduates are communication professionals with a broad, theoretically sound expertise. They plan strategies and work on creative solutions to attain communication goals both efficiently and sustainably. They know about the structures and connections in media and communication and can make an important contribution to the success of the company as a whole.

Study focus

  • Clear focus on integrated communication management, i.e. maximum communication impact and efficiency through the networking of individual measures
  • Teaching team and leadership skills in order to prepare for management tasks in leading positions
  • Innovation in Digital Communication and Web Analytics Lab
  • Practical projects with exciting companies
  • Internationality through offered Summer School and possible semesters abroad

Training at the highest level

The Master’s program in Communication Management is accredited or certified by:

International Advertising Association Austria Chapter PRVA geprüft

Curriculum

Download brochure incl. curriculum (in German)

Jobs & Career

The degree program trains communications specialists who are able to work in management in any sector in which a comprehensive view of communications has priority over a specialist view. This is taught in particular in the strategic disciplines of communication management, for example public relations, advertising and marketing, corporate identity or corporate social responsibility.

The degree program prepares graduates to work in the following job areas (in a company or on a self-employed basis):

  • Head of an area of communication (Personnel management)
  • Advice and support of the top management level
  • Development and implementation of strategic concepts
  • Development and implementation of integrated communication management including an introduction to all required steps that the organization must take
  • Strategic and operative planning, management and coordination including budgeting and evaluative measures
  • Networking and lobbying with sponsors and politicians
  • Drafting and implementation of marketing concepts, creation of market and competition analyses
  • Section Head or Executive Management

Application

Curious about our study program? Inform yourself about the requirements and the admissions procedure at FHWien der WKW.

Admission requirements Master's Programs
Specific admissions procedure MA Communication Management

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Information about Study Programs & Application

Sie interessieren sich für ein Studium an der FHWien der WKW, Österreichs führender Fachhochschule für Management & Kommunikation? Dann abonnieren Sie jetzt unseren Newsletter „Informieren & studieren“ und erhalten Sie Wissenswertes zu Ihrem Wunsch-Studium und Tipps für Ihre Bewerbung um einen Studienplatz an der FHWien der WKW!

Are you interested in studying at FHWien der WKW, Austria’s leading university of applied sciences for management & communication? If so, then sign up for our newsletter “All About Studying at FHWien” and learn more about your favorite study program at FHWien der WKW and get exclusive application tips!

Sie interessieren sich für ein Studium an der FHWien der WKW, Österreichs führender Fachhochschule für Management & Kommunikation? Dann abonnieren Sie jetzt unseren Newsletter "Informieren & studieren" und erhalten Sie Wissenswertes zu Ihrem Studium an der FHWien der WKW!

Are you interested in studying at FHWien der WKW, Austria’s leading university of applied sciences for management & communication? If so, then sign up for our newsletter “All About Studying at FHWien” and learn more about your study program at FHWien der WKW!

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News & Events

Study Programs & Contact

The Communication Management Study Programs at FHWien der WKW train tomorrow’s communication generalists. We teach the personal, social and methodical skills required to meet the challenges of the future. Our degree programs are both business oriented and academically sound. Learn more about us:

  • Team & Contact
  • News & Events
  • Practical Projects
  • International