Media in times of war
At the renowned Future of Journalism (FoJ) Conference 2025, researchers from the Department of Communication (DoC) presented a study on trust and credibility in war reporting. […]Read more on Media in times of war
Modern Family Succession and Sustainable Entrepreneurship
Maija Worek from the Management & Entrepreneurship study programs held two talks at the Interdisciplinary European Conference on Entrepreneurship Research (IECER) in Reykjavík, presenting the results of an ongoing study on students' attitudes toward sustainability and the influence of modern family structures on family businesses. […]Read more on Modern Family Succession and Sustainable Entrepreneurship
“Reuse as a resort”
A new book in the Springer series ”Forschung und Praxis an der FHWien der WKW” (Research and Practice at FHWien der WKW) highlights the advantages and challenges of the transition to reusable packaging in parcel logistics and summarizes the results of the “ReKEP” research project. […]Read more on “Reuse as a resort”
AI in the classroom: opportunities, doubts, and normal teamwork
AI has long since arrived in teaching and education—but does it really help? Four studies by FHWien as part of the research project "AI in educational sector of the Vienna Chamber of Commerce" show where tools are useful, where they cause confusion—and why good collaboration often yields more than technology alone. […]Read more on AI in the classroom: opportunities, doubts, and normal teamwork
When AI takes over journalism…
Communication scientist and media sociologist Marian Adolf from the Department of Communication spoke with Stefan Tesch on the “relevant podcast” about what happens when artificial intelligence takes control of information sovereignty. […]Read more on When AI takes over journalism…
“Young Research” at FHWien der WKW
DiePresse regularly features local researchers in its “Young Research” series – including those at FHWien der WKW. […]Read more on “Young Research” at FHWien der WKW
Marketing skills in the age of AI
Senior Researcher Ilona Pezenka explains which skills marketers will actually need in the future in the new Springer anthology on the digital economy: The new rules of the game for companies. […]Read more on Marketing skills in the age of AI
AI tutors help students acquire scientific skills
Our research team of the City of Vienna-funded bridging course project showcased how AI can support students in academic research at the International Conference on Learning in Granada. […]Read more on AI tutors help students acquire scientific skills
How time-related sustainability claims affect purchasing decisions
Senior Researcher David Bourdin presented his study on number-based sustainability communication at the World Marketing Congress of the Academy of Marketing Science in Dijon. […]Read more on How time-related sustainability claims affect purchasing decisions
Exploring spaces – shaping urban research
In spring 2025, the endowed chair for sustainable urban and tourism development, Cornelia Dlabaja, published a workbook entitled “Raum - Theorie - Empirie” with 14 practice-oriented contributions on space-related urban research. […]Read more on Exploring spaces – shaping urban research