Will everything stay different? GenZ’s expectations of the job market.
Current career starters and employees aged 18 to 39 differ less dramatically from previous generations than one might assume based on current discussions. A study by FHWien der WKW in cooperation with Siemens Energy Austria questions the "differences" of Generation Z in the job market. […]Read more on Will everything stay different? GenZ’s expectations of the job market.
Intercultural perspectives for sustainability communication: Dialogue in Madrid
Leyla Tavernaro-Haidarian explores cultural understanding and a human-centered approach in sustainability communication with students and researchers in Madrid. […]Read more on Intercultural perspectives for sustainability communication: Dialogue in Madrid
Study real business: Charity event for „Viva Con Agua“
In the Event Management lecture students successfully put a charity event for clean drinking water into practice. […]Read more on Study real business: Charity event for „Viva Con Agua“
I know what I think I know
In his talk at the World Congress of Sociology in Melbourne (Australia), Marian Adolf, Senior Researcher at the Department of Communication at FHWien der WKW, addressed today's disinformation crisis. […]Read more on I know what I think I know
High voltage for employer branding at Siemens Energy Austria
In the business field project with Siemens Energy Austria, students from the master's program in Communication Management developed modern communication concepts for employer branding in the summer semester 2023. […]Read more on High voltage for employer branding at Siemens Energy Austria
Chatbots become emotional
At the Business & Entrepreneurial Economics (BEE) Conference in early June, David Dobrowsky, Head of the Bachelor's program in Corporate Communication, presented the results of a study on the impact of emotionalized language on the perceived credibility of chatbots. […]Read more on Chatbots become emotional
Putting luxury travel to the test: Greenpeace private jet campaign case study
A new digital case study about the current Greenpeace private jet campaign teaches students of FHWien der WKW sustainability communication from a practice-oriented view of non-profit organizations. […]Read more on Putting luxury travel to the test: Greenpeace private jet campaign case study
Social skills for teamwork and group dynamics
In the Social Skills 2 lecture from the Bachelor's programs in Corporate Communication and Marketing & Sales, students received expert support in team processes. […]Read more on Social skills for teamwork and group dynamics
Great success for Master’s theses at the Franz Bogner Science Award for PR
Two Master's theses from the Communications Management degree program were awarded the Franz Bogner Science Prize for PR 2023. […]Read more on Great success for Master’s theses at the Franz Bogner Science Award for PR
Sustainability: Megatrend or Daily Business? – Cooperation event with MCA
At a joint event between the Communication Management and Marketing & Sales Management study programs and Marketing Club Austria, company representatives from a wide range of industries discussed the multifaceted topic of sustainability at a perfect location, the City IKEA near Vienna's Westbahnhof train station. […]Read more on Sustainability: Megatrend or Daily Business? – Cooperation event with MCA