Marketing skills in the age of AI
Senior Researcher Ilona Pezenka explains which skills marketers will actually need in the future in the new Springer anthology on the digital economy: The new rules of the game for companies. […]Read more on Marketing skills in the age of AI
AI tutors help students acquire scientific skills
Our research team of the City of Vienna-funded bridging course project showcased how AI can support students in academic research at the International Conference on Learning in Granada. […]Read more on AI tutors help students acquire scientific skills
How time-related sustainability claims affect purchasing decisions
Senior Researcher David Bourdin presented his study on number-based sustainability communication at the World Marketing Congress of the Academy of Marketing Science in Dijon. […]Read more on How time-related sustainability claims affect purchasing decisions
Tourism Destination Image and Service Staff Stereotypes at EMAC 2025
At EMAC 2025, researchers from FHWien der WKW showcased how microblog data can shed light on tourism destination images – and why service staff working abroad are often viewed more critically by compatriot tourists. […]Read more on Tourism Destination Image and Service Staff Stereotypes at EMAC 2025
Scientific work made easy with interactive e-Learning
The City of Vienna Competence Team “Master Propaedeutics – Bridging Courses for Scientific Work” at FHWien der WKW develops innovative self-learning courses for key scientific skills. […]Read more on Scientific work made easy with interactive e-Learning
Emotion measurement in human-machine interaction
In their current study, researchers Ilona Pezenka and David Dobrowsky from FHWien der WKW are investigating which content in conversations with chatbots can lead to certain emotions in humans. […]Read more on Emotion measurement in human-machine interaction
Augmented World Expo 2024: Perspectives for XR in tourism
Larissa Neuburger, Teaching & Research Associate at FHWien der WKW, shared her experiences in XR in tourism as an expert in a panel discussion at one of the world's most important conferences in Extended Reality. […]Read more on Augmented World Expo 2024: Perspectives for XR in tourism
“Emotional chatbots” create trust
Ilona Pezenka, Gerald Janous and David Dobrowsky from the Department of Communication, together with Lili Aunimo from the Haaga-Helia University of Applied Sciences in Helsinki, studied the emotionality of chatbots. Their results show that chatbots with emotional elements are perceived as more trustworthy and can improve interactive human-machine communication. […]Read more on “Emotional chatbots” create trust
How customers perceive accents of service staff on holiday
David Bourdin, Senior Researcher in the Department of Communication at FHWien der WKW, presented his latest findings on stereotypical perceptions of service personnel with accents at the "La Londe International Research Conference in Service Management". […]Read more on How customers perceive accents of service staff on holiday
Best Paper Award for master’s thesis on the perception of sustainability aspects in packaging
A study based on a master's thesis on the influence of sustainability aspects on product perception was honoured twice with the AMTP Best Paper Award. […]Read more on Best Paper Award for master’s thesis on the perception of sustainability aspects in packaging