Learning with CustomGPTs: AI Tutors Guide Students Through Academic Research Process
At FHWien der WKW, “Donna, the Topic Buddy” helps students develop their initial topic ideas for their theses. The concept was presented at the Media & Learning Conference 2026. […]Read more on Learning with CustomGPTs: AI Tutors Guide Students Through Academic Research Process
Using AI to analyze the image of travel destinations on social media
How are tourism destinations perceived on social media? A recent study by Ilona Pezenka from the Marketing & Sales Management Study Programs, conducted in collaboration with international research partners, demonstrates how the image of travel destinations can be automatically analyzed and compared using AI and text mining. […]Read more on Using AI to analyze the image of travel destinations on social media
Between Classroom and Workplace: Priorities, Motivation, and Commitment of Part-Time Master’s Students
More than 150 part-time master’s students at FHWien der WKW were surveyed as part of a study on performance motivation, organizational commitment, and the importance of various professional aspects. […]Read more on Between Classroom and Workplace: Priorities, Motivation, and Commitment of Part-Time Master’s Students
Marketing skills in the age of AI
Senior Researcher Ilona Pezenka explains which skills marketers will actually need in the future in the new Springer anthology on the digital economy: The new rules of the game for companies. […]Read more on Marketing skills in the age of AI
AI tutors help students acquire scientific skills
Our research team of the City of Vienna-funded bridging course project showcased how AI can support students in academic research at the International Conference on Learning in Granada. […]Read more on AI tutors help students acquire scientific skills
How time-related sustainability claims affect purchasing decisions
Senior Researcher David Bourdin presented his study on number-based sustainability communication at the World Marketing Congress of the Academy of Marketing Science in Dijon. […]Read more on How time-related sustainability claims affect purchasing decisions
Tourism Destination Image and Service Staff Stereotypes at EMAC 2025
At EMAC 2025, researchers from FHWien der WKW showcased how microblog data can shed light on tourism destination images – and why service staff working abroad are often viewed more critically by compatriot tourists. […]Read more on Tourism Destination Image and Service Staff Stereotypes at EMAC 2025
Scientific work made easy with interactive e-Learning
The City of Vienna Competence Team “Master Propaedeutics – Bridging Courses for Scientific Work” at FHWien der WKW develops innovative self-learning courses for key scientific skills. […]Read more on Scientific work made easy with interactive e-Learning
Emotion measurement in human-machine interaction
In their current study, researchers Ilona Pezenka and David Dobrowsky from FHWien der WKW are investigating which content in conversations with chatbots can lead to certain emotions in humans. […]Read more on Emotion measurement in human-machine interaction
Augmented World Expo 2024: Perspectives for XR in tourism
Larissa Neuburger, Teaching & Research Associate at FHWien der WKW, shared her experiences in XR in tourism as an expert in a panel discussion at one of the world's most important conferences in Extended Reality. […]Read more on Augmented World Expo 2024: Perspectives for XR in tourism