Employer branding for the tax services in a business field project with KPMG
In the business field project of the Master's program in Communication Management, the students from FHWien der WKW dispel the conservative image of tax consultancy and develop communication concepts to increase employer attractiveness. […]Read more on Employer branding for the tax services in a business field project with KPMG
Political Campaigning in the EU – insights from an immersive week in Brussels
For the first time, students from the Master’s program in Communication Management at FHWien der WKW travelled to Brussels to engage with the topic of campaigning in multidisciplinary workshops as part of our short-term mobility programs. […]Read more on Political Campaigning in the EU – insights from an immersive week in Brussels
From lecture to innovation: 360-degree launch campaigns for Procter & Gamble
Students of the Bachelor's program in Corporate Communication design multimedia launch concepts for a new BRAUN hair removal series. […]Read more on From lecture to innovation: 360-degree launch campaigns for Procter & Gamble
International lecture prepares students for an international working environment
In the SDG project with the Dutch partner university THUAS, the Bachelor's program in Corporate Communication shows how cross-university teaching prepares students for working in intercultural teams. […]Read more on International lecture prepares students for an international working environment
How the „discourse crisis“ undermines social cohesion
Professor and senior researcher Marian Adolf recently gave a well-received keynote speech on the topic of ‘Fake News & Hate Speech’ at the iab Austria NETwork, which took place in Vienna. The focus was on the effects of the disinformation crisis on society and the loss of trust in social institutions and the media. […]Read more on How the „discourse crisis“ undermines social cohesion
Gen Z study on work attitude clears up
The results of the study on Gen Z and work ethic, which was carried out as part of a business field project in the Master's program in Communication Management, have now been published in DER STANDARD. […]Read more on Gen Z study on work attitude clears up
Short-term mobility collaborations pitched at the edcom conference
At this year's edcom conference, FHWien der WKW presented their study on short-term mobility programs designed to make it easier for part-time students to study abroad. […]Read more on Short-term mobility collaborations pitched at the edcom conference
First place in the Franz Bogner Science Prize for PR 2024
A Master's thesis in the Communication Management study program on the relationship between marketing and public relations took first place in the Franz Bogner Science Prize for PR 2024. […]Read more on First place in the Franz Bogner Science Prize for PR 2024
Bridging course facilitates entry into the Master’s programs
A modern e-learning course on research skills and methodologies will support students to start the Master's programs at FHWien der WKW more easily. […]Read more on Bridging course facilitates entry into the Master’s programs
More stakeholder integration to optimize sustainability communication
Leyla Tavernaro-Haidarian, an expert in sustainable communication at FHWien der WKW, discussed a deliberative approach to sustainability communication with international colleagues in a workshop at Oxford University. […]Read more on More stakeholder integration to optimize sustainability communication