Communication Management

In the Master’s program in Communication Management, students are trained to become communication professionals with leadership skills. The program focuses on the following areas:

• Strategic & integrated communication management
• Digital communication, storytelling, and the use of AI
• Sustainability & ethics in communication
• Dealing with transformation processes
• Issue management, crisis communication
• Team & leadership skills
• Media training

The absolute highlights of the program are exciting business field projects with top companies. As an alternative to the optional semester abroad, students can also participate in flexible, international short-term programs.

The Master’s program in Communication Management is taught in German. Individual modules are held in English.

At FHWien der WKW, you study real business. All study programs have a very high practical relevance. Two-thirds of our lecturers come directly from the business world and pass on their specialist knowledge and professional experience to our students.

Exciting business field projects with cooperation partners from the business world, such as Amundi Austria and KPMG, as well as NGOs such as UNICEF and media training, round off the practical education.

The Master’s program in Communication Management is suitable for anyone aspiring to a management position in the field of communication.

The Master’s program in Communication Management lasts a total of 4 semesters.

The Master’s program in Communication Management is offered exclusively on a part-time basis. 30 to 40 % of the courses are conducted online.

Courses are held in blocks on Wednesdays from 6:30 p.m. to 9:45 p.m., Thursdays and Fridays from 5:30 p.m. to 9:45 p.m., and Saturdays from 8:30 a.m. to 4:30 p.m. There is one block week per semester.

For the Master’s program in Communication Management, you should plan on spending an average of approximately 40 hours per week (lectures and self-study) on your studies.

The part-time program is designed to enable working professionals to efficiently combine their careers with their studies.

No, proof of employment is not required. Due to the flexible schedule, the part-time program allows working professionals to efficiently combine their career and studies. However, employment is not mandatory.

A semester abroad is optional in the part-time Master’s program in Communication Management and can be completed in the 4^th semester at partner universities. Alternatively, you can also participate in short-term mobility programs.

A stay abroad is an unforgettable experience and offers a unique opportunity to get to know foreign cultures, improve foreign language skills and make international friends. It is also a great asset on your resume.

FHWien der WKW cooperates with approximately 160 partner universities worldwide. An overview of our partner universities can be found here. Please note that not every partner institution is suitable for every study program. You can use the map to filter which partner universities are suitable for your study program.

No, you do not have to complete a professional internship in the Master’s program in Communication Management.

Upon completion of the Master’s program in Communication Management, you will be awarded the academic degree Master of Arts in Business (MA).

Thanks to our practice-oriented education, our graduates are highly sought after on the job market. The Master’s program in Communication Management provides optimal preparation for management and leadership positions in the field of communication:

• Corporate communication
• Public relations, PR, press and media relations
• Digital & data-based communication (social media communication, influencer communication, content marketing etc.)
• Internal communication, employer branding, change communication
• Sustainability communication
• Issues/crisis/change management, investor relations
• Marketing and advertising (online/offline) with a focus on market communication
• NPO/NGO/GO communication
• and much more.

FHWien der WKW has its own job platform for students and graduates. In the Career Center, you will find exciting jobs and internships from companies in various industries. The platform also provides helpful career and application tips.

Once a year in fall, FHWien der WKW also holds its Career Day. This career fair offers a free CV check and an application photo shoot. You can also get in touch with exciting companies and find out about current job vacancies.

Tuition fees amount to € 363.36 per semester for EU and EEA citizens, Swiss citizens and third-country nationals with exceptional circumstances. Third-country nationals who do not qualify for exceptional circumstances are required to pay different tuition fees.

In addition to the tuition fees, the ÖH contribution and the special contribution of € 25.20 per semester must be paid.

A detailed list of costs and exceptions for third-country nationals can be found here.

(As of August 2025)

Under certain conditions, students are entitled to various forms of financial support (e.g. study grants, travel allowances, insurance contributions, childcare allowances) and scholarships (e.g. graduation scholarships, self-support scholarships). The ÖH FHWien is available to answer any questions you may have.

In accordance with the Study Grant Act (Studienförderungsgesetz), merit-based scholarships are also awarded each year for outstanding achievements in the previous academic year. The amount of each scholarship is determined annually by the Federal Ministry of Science and Research and ranges from EUR 726.72 (double tuition fees) to EUR 1,500.00. You will be informed annually about the application and award process by mail.

(As of August 2025)

All information on admission requirements, the admissions procedure, dates and deadlines, as well as helpful downloads, instructions and FAQ can be found here.

The program begins each year in the fall semester in September.

There is a kick-off event for first-semester students, where you can meet the Head of Program and lecturers as well as your fellow students and receive important initial information about the university and your study program.