Content Production & Digital Media Management

The Bachelor’s program in Content Production & Digital Media Management focuses on

• the practical teaching of journalistic expertise and
• the professional conception and design of audio, video and image content.

Our students learn from top practitioners from Austria and abroad, take international media trips and participate in practical projects with media companies.

In FHWien der WKW’s in-house TV and radio studio, they learn the practical skills of journalism.

The Bachelor’s program in Content Production & Digital Media Management is taught in German. Individual modules are held in English.

At FHWien der WKW, you study real business. All study programs have a very high practical relevance. Two-thirds of our lecturers come directly from the business world and pass on their expertise and professional experience to our students.

The focus is on hands-on training in digital media and tools, as well as multimedia content preparation and editorial design of media products. In addition to practical projects with media companies, international media trips and practical units in our in-house TV and radio studio, there is also a mandatory internship in the Bachelor’s program in Content Production & Digital Media Management.

The Bachelor’s program in Content Production & Digital Media Management is suitable for anyone who aspires to a career in journalism and is looking for hands-on training in digital media and tools.

The Bachelor’s program in Content Production & Digital Media Management is a part-time program. Classes are mainly held on Thursdays and Fridays, with additional intensive weeks in the first three semesters. This makes it easy to combine your studies with your career. Students receive basic training in multimedia and editorial work with a focus on digital media. The work is mainly carried out in small groups as part of practical projects. The program focuses on research, fact-checking, storytelling and information design, among other things. The program also covers the use of professional audio and video equipment as well as editing and editorial software. Courses on the economic, political and legal framework conditions of media production broaden students’ horizons and an AI Lab introduces them to the use of artificial intelligence. A semester abroad is possible but not mandatory. A mandatory professional internship can be completed in Austria or abroad.

The Bachelor’s program in Journalism & Media Management is offered on a full-time basis. Classes take place from Monday to Friday, averaging twenty hours per week. It provides practical, basic training in all fields of journalism—print/online, radio/audio, TV/video and new media—and offers exciting practical projects in journalistic media production. Core competencies such as research, investigation, fact-checking and storytelling are systematically trained. In addition, there is media management, media and copyright law, the economic and political environment of the media as well as journalism, media ethics and social criticism. Social skills, communication and presentation for media professionals are also part of the curriculum. A mandatory semester abroad must be completed at one of our partner universities. A mandatory professional internship can be completed in Austria or abroad.

The Bachelor’s program in Content Production & Digital Media Management lasts a total of 6 semesters.

The Bachelor’s program in Content Production & Digital Media Management is only offered on a part-time basis. Classes are held all day on Thursdays and Fridays, as well as during intensive weeks from the 1^st to the 3^rd semester, each in the first half of the semester (here, study times from Monday morning to Friday evening are possible).

For those who wish to study journalism full-time, there is the Bachelor’s program in Journalism & Media Management. Classes are held 5 days a week from Monday to Friday (an average of 20 hours per week).

The Bachelor’s program in Content Production & Digital Media Management is designed for an average weekly workload of 20 hours.

The program is offered on a part-time basis. Classes are held all day on Thursdays and Fridays. In addition, there are intensive weeks from the 1^st to the 3^rd semester, each in the first half of the semester (here, study times from Monday morning to Friday evening are possible).

No, proof of employment is not required. Due to the flexible schedule, part-time study programs give working professionals the opportunity to efficiently combine their career and studies. However, employment is not mandatory.

No, a semester abroad is only compulsory for our full-time study programs.

However, it is possible to study abroad at one of our partner universities. A semester abroad is an unforgettable experience and offers a unique opportunity to get to know foreign cultures, improve foreign language skills and make international friends. It is also a great asset on your resume.

FHWien der WKW cooperates with approximately 160 partner universities worldwide. An overview of our partner universities can be found here. Please note that not every partner institution is suitable for every study program. You can use the map to filter which partner universities are suitable for your study program.

When applying for a semester abroad, students must specify four partner universities where they would like to spend their semester abroad (1^st, 2^nd, 3^rd and 4^th choice). Places for study abroad are allocated based on average grades. If average grades are the same, there are additional selection criteria such as the first-come-first-served principle, based on the date of submission of the application.

Yes, in the Bachelor’s program in Content Production & Digital Media Management, you must complete a 15-week professional internship in Austria or abroad.

Upon completion of the Bachelor’s program in Content Production & Digital Media Management, you will be awarded the academic degree Bachelor of Arts in Social Sciences (BA).

Thanks to our practical training, our graduates are highly sought after on the job market. The Bachelor’s program in Content Production & Digital Media Management prepares you optimally for a career in journalism. Various career paths are open to you, e.g. as:

• Online editor for media & newsrooms
• Multimedia audio/video producer
• Content creator & social media manager
• Project manager for digital media
• Data journalist & information designer

FHWien der WKW has its own job platform for students and graduates. In the Career Center, you will find exciting jobs and internships from companies in various industries. The platform also provides helpful career and application tips.

Once a year in fall, FHWien der WKW also holds its Career Day. This career fair offers a free CV check and an application photo shoot. You can also get in touch with exciting companies and find out about current job vacancies.

Tuition fees amount to € 363.36 per semester for EU and EEA citizens, Swiss citizens and third-country nationals with exceptional circumstances. Third-country nationals who do not qualify for exceptional circumstances are required to pay different tuition fees.

In addition to the tuition fees, the ÖH contribution and the special contribution of € 25.20 per semester must be paid.

A detailed list of costs and exceptions for third-country nationals can be found here.

(As of August 2025)

Under certain conditions, students are entitled to various forms of financial support (e.g. study grants, travel allowances, insurance contributions, childcare allowances) and scholarships (e.g. graduation scholarships, self-support scholarships). The ÖH FHWien is available to answer any questions you may have.

In accordance with the Study Grant Act (Studienförderungsgesetz), merit-based scholarships are also awarded each year for outstanding achievements in the previous academic year. The amount of each scholarship is determined annually by the Federal Ministry of Science and Research and ranges from EUR 726.72 (double tuition fees) to EUR 1,500.00. You will be informed annually about the application and award process by mail.

(As of August 2025)

All information on admission requirements, the admissions procedure, dates and deadlines, as well as helpful downloads, instructions and FAQ can be found here.

The program starts every year in September.

For first-year students, there is a kick-off event where you can meet the Head of Program and lecturers as well as your fellow students and receive important information about the university and your study program.