FHWien 360 Video Challenge 2021: The winners
This year we once again organized our FHWien 360 Video Challenge, where our students and graduates could upload their videos on the topic categories “FHLife”, “My study program” and “Fun” on our video platform FHWien 360 and win great Apple prizes from Renewd. Seven students and graduates have submitted their videos this year and an […]Read more on FHWien 360 Video Challenge 2021: The winners
Good Atmosphere and Exciting Findings at the “Made in Austria+” Industry Forum
In addition to the presentation of the study results, experts gave current insights into Industry 4.0 and offered perspectives on production networks of the future. As a cooperation partner, FHWien der WKW was also represented by the WebAnalyticsLab. […]Read more on Good Atmosphere and Exciting Findings at the “Made in Austria+” Industry Forum
International conference and ORF DialogForum on Public Service Media (PSM)
Gisela Reiter from the Department of Communication presented the results of her study on the information behaviour of young target groups before elections at this year's RIPE@2021 conference and was a guest at the ORF DialogForum in the Radiokulturhaus. […]Read more on International conference and ORF DialogForum on Public Service Media (PSM)
Part 4 I Google Ads in practice
The fourth part of our Search Marketing series deals with search engine advertising (SEA), the "paid" search engine marketing with a focus on Google Ads. We explain how they work and that special attention must be paid to the so-called Quality Score. […]Read more on Part 4 I Google Ads in practice
AMA Conference 2021: Brand perception between globality and locality
David Bourdin from the Competence Center for Marketing presented his study on brand perception, published in the Journal of Business Research, at the AMA Conference 2021 in Taormina, Sicily. […]Read more on AMA Conference 2021: Brand perception between globality and locality
Digital Transformation and Institute Cooperation with the TU Wien
On October 15, 2021, the cooperational study of the Institute for Digital Transformation and Strategy (IDS) at FHWien der WKW with the TU Wien will be presented and first results are already available. […]Read more on Digital Transformation and Institute Cooperation with the TU Wien
Part 3 I Search Optimization Tools
In the third part of our Search Marketing Series we present selected Search Optimization Tools, how they can simplify SEO processes and which KPIs should be considered. […]Read more on Part 3 I Search Optimization Tools
Late Summer Field Trip to Italy
In the last week of September, the students in the 3rd semester of our Master's program Leadership in Tourism & Hospitality experienced plenty of Italian flair: True to the motto of culinary and sustainability, 14 students traveled to the Italian regions of Tuscany, Emilia-Romagna and Veneto. […]Read more on Late Summer Field Trip to Italy
Part 2 I On- and Offpage Optimization in Search Marketing
What needs to be done so that search engines understand a page correctly and display it for corresponding search queries? In our second part, we explain the basics of search engine optimization and how you can implement the basics without much programming effort yourself. […]Read more on Part 2 I On- and Offpage Optimization in Search Marketing
CSI Miami in Austria’s companies
Wirecard, Commerzialbank, Hygiene Austria – we are all familiar with these companies, at least since they have grabbed the headlines through financial scandals. But what actually happens behind the scenes while we learn about these cases through the media? Patrick Göschl graduated from FHWien der WKW with an MA in Executive Management and took the […]Read more on CSI Miami in Austria’s companies