edcom Thesis Competition 2018–19: Awards for Bachelor’s and Master’s Theses
Our graduates Viktoria Weigelhofer (BA Corporate Communication) and Patrizia Muschett (MA Marketing & Sales Management) took the excellent 2nd place for their theses in the edcom Thesis Competition 2018-19. The awards were handed over by Sieglinde Martin, Head of Department of Communication, at FHWien der WKW. Congratulations! The two graduates dealt intensively with the topic […]Read more on edcom Thesis Competition 2018–19: Awards for Bachelor’s and Master’s Theses
Ilona Pezenka and David Bourdin present their research at the EMAC Regional Conference in Saint Petersburg
Ilona Pezenka and David Bourdin from the Department of Communication at FHWien der WKW presented their empirical research findings at Saint Petersburg State University of Economics. The 10th Regional Conference of the European Marketing Academy (EMAC) was hosted by the reputable Saint Petersburg State University of Economics in Russia from September 25 to 27, 2019. […]Read more on Ilona Pezenka and David Bourdin present their research at the EMAC Regional Conference in Saint Petersburg
Streaming Platforms, Mobile and addressable TV – ProSiebenSat.1 PULS 4 @FHWien der WKW
On September 3, 2019 FHWien der WKW welcomed guest speakers from ProSiebenSat.1 PULS 4. Students of the MSc “Digital Communication and Marketing” and the Master’s programs “Marketing & Sales Management” and “Communication Management” from the 3rd semester were introduced to the topic of “digital products”, i.e. streaming platforms, mobile and addressable TV. The speakers Fabian […]Read more on Streaming Platforms, Mobile and addressable TV – ProSiebenSat.1 PULS 4 @FHWien der WKW
Sales Teaching: Biometric Coaching in Sales Negotiations
Marina Prem, Academic Coordinator for Sales & CRM, presented the use of emotion measurements using the Web Analytics Lab and related coaching in her sales teaching at the 13th GSSI Conference in Panama in June. […]Read more on Sales Teaching: Biometric Coaching in Sales Negotiations
CSR measures and personality traits
“Working for the greater good” was the motto of the Eawop Congress (European Association for Work & Organizational Psychology) which was held May 29th – June 1st in Turin. More than 2.000 attendees from 60 countries participated in the renowned congress. […]Read more on CSR measures and personality traits
Department of Communication at the 69th ICA 2019 in Washington D.C.
Over 3500 communication scientists took part in the internationally renowned 69th Conference of the International Communication Association (ICA) in Washington D.C. at the end of May. Senior Researcher Uta Russmann presented her research on the underrepresentation of Austrian women politicians in the media in the presentation on “Almost invisible: Female politicians’ increasing underrepresentation in campaign […]Read more on Department of Communication at the 69th ICA 2019 in Washington D.C.
Leadership, Strategy & Communication in Times of Crisis in the Context of BREXIT
Lecture “Exposition of the BREXIT Disaster – Insights and Reasons” by Michael Cole […]Read more on Leadership, Strategy & Communication in Times of Crisis in the Context of BREXIT
International Sales is high on our agenda!
Top-ranking academic invited to lecture in Bachelor's degree program Marketing & Sales: […]Read more on International Sales is high on our agenda!
Team „PAYUCA“ wins the Mobile Monday Challenge
On Monday evening, March 4, 2019 the 10th Jubilee-Session of the annual special event „Mobile Monday Vienna Meets FHWien“ took place. […]Read more on Team „PAYUCA“ wins the Mobile Monday Challenge
David Bourdin presented his research at the AMA Conference in Texas
David Bourdin from the Department of Communication at FHWien der WKW presented his research findings to an international audience of Marketing scholars and practitioners at a conference organized by the American Marketing Association (AMA) in Austin, Texas. […]Read more on David Bourdin presented his research at the AMA Conference in Texas