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Streaming Platforms, Mobile and addressable TV – ProSiebenSat.1 PULS 4 @FHWien der WKW

September 6, 2019

On September 3, 2019 FHWien der WKW welcomed guest speakers from ProSiebenSat.1 PULS 4. Students of the MSc “Digital Communication and Marketing” and the Master’s programs “Marketing & Sales Management” and “Communication Management” from the 3rd semester were introduced to the topic of “digital products”, i.e. streaming platforms, mobile and addressable TV.

The speakers Fabian Knauseder and Michael Kneidinger as well as Laura Haider (graduate from Marketing & Sales) gave exciting insights into new product developments and advertising formats, reported on career opportunities in these areas and encouraged the students to increasingly deal with such innovative topics in their Master’s Theses. Contact details were exchanged and possible cooperations within the scope of Master’s Theses were communicated.

For further information please contact Gerald Janous: