Thinking Ethics Collectively: Katja Rausch on Swarm Ethics™ at “Interdisciplinary Reflections”
What does ethics mean in times of AI, digital transformation and complex management systems? Around 70 students of the Master's program in Executive Management addressed this question as part of the “Interdisciplinary Reflections” course series. Katja Rausch, founder of The House of Ethics™, tech consultant, author and lecturer at the Sorbonne Management School in Paris, was a guest. […]Read more on Thinking Ethics Collectively: Katja Rausch on Swarm Ethics™ at “Interdisciplinary Reflections”
Leadership & Culture in Motion: Business field project on organizational development at PDW Logistik
In the summer semester of 2025, students from the Bachelor's program in Management & Entrepreneurship worked with Mediaprint and its wholly owned subsidiary PDW Logistik GmbH on current issues relating to leadership, communication and organizational culture. […]Read more on Leadership & Culture in Motion: Business field project on organizational development at PDW Logistik
Marketing skills in the age of AI
Senior Researcher Ilona Pezenka explains which skills marketers will actually need in the future in the new Springer anthology on the digital economy: The new rules of the game for companies. […]Read more on Marketing skills in the age of AI
Florian Aubke marks milestone as 30th Erasmus+ Staff Mobility participant
The 2024/25 academic year marks a milestone for FHWien der WKW, with Erasmus+ staff mobility reaching an all-time high. […]Read more on Florian Aubke marks milestone as 30th Erasmus+ Staff Mobility participant
Innovative Marketing in the Bathroom: Communication Concept for tissu4u
How can toilet paper be turned into the most innovative advertising format of the present day? This unusual question was the focus of a practical project that tissu4u carried out together with the Bachelor's program Management & Entrepreneurship at FHWien der WKW in the summer semester of 2025. […]Read more on Innovative Marketing in the Bathroom: Communication Concept for tissu4u
AI tutors help students acquire scientific skills
Our research team of the City of Vienna-funded bridging course project showcased how AI can support students in academic research at the International Conference on Learning in Granada. […]Read more on AI tutors help students acquire scientific skills
How time-related sustainability claims affect purchasing decisions
Senior Researcher David Bourdin presented his study on number-based sustainability communication at the World Marketing Congress of the Academy of Marketing Science in Dijon. […]Read more on How time-related sustainability claims affect purchasing decisions
Clever provision with ETFs: Awareness-raising campaigns for a young target group in a business field project with Amundi Austria
In the Master's program in Communication Management, students at FHWien der WKW developed communication concepts to raise awareness among young adults for private pension provision with ETFs. […]Read more on Clever provision with ETFs: Awareness-raising campaigns for a young target group in a business field project with Amundi Austria
Exploring spaces – shaping urban research
In spring 2025, the endowed chair for sustainable urban and tourism development, Cornelia Dlabaja, published a workbook entitled “Raum - Theorie - Empirie” with 14 practice-oriented contributions on space-related urban research. […]Read more on Exploring spaces – shaping urban research
Prague – see, taste & understand
As part of the Project Management course, a group of students from the Bachelor's program in Tourism & Hospitality Management organized a two-day excursion to Prague. The trip took place from June 12 to 13, 2025 and served to put the project management methods learned in theory into practice - from planning and budgeting to implementation on site. […]Read more on Prague – see, taste & understand