Fresh marketing concepts for Fewa and Silan in a business field project with Henkel
In the summer semester of 2025, students in the Bachelor's program in Marketing & Sales developed targeted marketing solutions for Fewa and Silan. […]Read more on Fresh marketing concepts for Fewa and Silan in a business field project with Henkel
Internal communication as an orchestra – participation and coordination lead to success
Anna-Lena Oberhofer received first prize in the Franz Bogner Science Award for PR for her master's thesis on polyphony in internal communication. […]Read more on Internal communication as an orchestra – participation and coordination lead to success
Telling Stories About Sustainability Through Data
As part of the course "Data Journalism," students in the Journalism & Media Management study programs at FHWien der WKW have published compelling journalistic stories on the United Nations Sustainable Development Goals (SDGs). The stories are available at datengeschichten.jour.at. […]Read more on Telling Stories About Sustainability Through Data
When AI takes over journalism…
Communication scientist and media sociologist Marian Adolf from the Department of Communication spoke with Stefan Tesch on the “relevant podcast” about what happens when artificial intelligence takes control of information sovereignty. […]Read more on When AI takes over journalism…
Ten years of ISMJ: Journalistic Practice Meets International Experience
In early July 2025, students from the Journalism & Media Management study programs at FHWien der WKW traveled to Warsaw for the second part of the International School of Multimedia Journalism (ISMJ). The initiative, celebrating its tenth anniversary this year, is a joint project with the School of Journalism and Communication at the Ukrainian Catholic University (UCU) in Lviv. It… […]Read more on Ten years of ISMJ: Journalistic Practice Meets International Experience
“Young Research” at FHWien der WKW
DiePresse regularly features local researchers in its “Young Research” series – including those at FHWien der WKW. […]Read more on “Young Research” at FHWien der WKW
Seizing the Opportunity: Young Media Talents Impress at Sports Journalism Workshop
Practical, diverse, and off the beaten path: The fourth edition of the “Sports Journalism” workshop at FHWien der WKW offered aspiring media professionals exciting insights into the work of modern sports newsrooms. Over the course of one week, participants immersed themselves in the core disciplines of sports journalism – from TV presenting and live commentary to on-location video production. […]Read more on Seizing the Opportunity: Young Media Talents Impress at Sports Journalism Workshop
Thinking Ethics Collectively: Katja Rausch on Swarm Ethics™ at “Interdisciplinary Reflections”
What does ethics mean in times of AI, digital transformation and complex management systems? Around 70 students of the Master's program in Executive Management addressed this question as part of the “Interdisciplinary Reflections” course series. Katja Rausch, founder of The House of Ethics™, tech consultant, author and lecturer at the Sorbonne Management School in Paris, was a guest. […]Read more on Thinking Ethics Collectively: Katja Rausch on Swarm Ethics™ at “Interdisciplinary Reflections”
Leadership & Culture in Motion: Business field project on organizational development at PDW Logistik
In the summer semester of 2025, students from the Bachelor's program in Management & Entrepreneurship worked with Mediaprint and its wholly owned subsidiary PDW Logistik GmbH on current issues relating to leadership, communication and organizational culture. […]Read more on Leadership & Culture in Motion: Business field project on organizational development at PDW Logistik
Marketing skills in the age of AI
Senior Researcher Ilona Pezenka explains which skills marketers will actually need in the future in the new Springer anthology on the digital economy: The new rules of the game for companies. […]Read more on Marketing skills in the age of AI