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How marketing communication can be perfectly combined with the Sustainable Development Goals (SDG) in lectures is demonstrated by the case study on the project "Children's Rights School", which was created in cooperation with UNICEF. […]Read more on Communication concepts for the UNICEF project “Children’s Rights School”

In a guest commentary in the daily newspaper Der Standard Markus Scholz, Head of our Institute for Business Ethics & Sustainable Strategy (IBES), and Thomas Beschorner from the University of St.Gallen write about German and Austrian companies that act as”corporate citizens” in favor of vaccination. You can read the article here. […]Read more on When Companies are Political

Digital transformation is one among the greatest challenges for companies in all sectors. This also affects the many small and medium-sized enterprises (SMEs) that shape Vienna as a business location. They are forced to leave old paths and integrate digital innovations into their organizations. However, not all companies find these changes easy. The research project […]Read more on How can companies find the balance between efficiency and innovation?

On November 20, 2021, the International School of Multimedia Journalism (ISMJ) held a project day on the topic of "Digitalisation of the Working World". In addition to exciting insights into the international joint program, the participants learned about current tools in multimedia journalism and implemented their first small multimedia projects. […]Read more on New ways in multimedia journalism education: Transnational online project day on digitalisation of the world of work

The Department of Communication was represented at the International Days of the Institut Supérieur de Communication et Publicité (ISCOM) with three guest lectures on international marketing and digital marketing. […]Read more on International lectures: Digital marketing and intercultural consumer behavior for French partner university

Corporate responsibility to defend human rights: Analyses and strategies Companies are regularly confronted with human rights violations. Although the protection of human rights has historically been primarily the responsibility of governments, companies also have a responsibility as so-called corporate citizens. Prof. Dr. Markus Scholz (Head of the Institute for Business Ethics and Sustainable Strategy at […]Read more on Does Your Business Need a Human Rights Strategy?

Due to COVID-19, the traditional introductory excursion for the first-year students of the Bachelor's program in Tourism & Hospitality Management to an Austrian tourism destination was carried out on a voluntary basis this year. In compliance with all safety and hygiene regulations, around 45 students spent exciting days in Schladming from September 22-25, 2021. […]Read more on First semester students on introductory excursion in Schladming

Online Course: “Wissenschaftliches Schreiben Schritt für Schritt“ – a project of the Teaching & Learning Center of FHWien der WKW in cooperation with Schreiben mit Chribs and AD Film The online self-study course “Wissenschaftliches Schreiben Schritt für Schritt” is available on the MOOC platform iMooX (Massive Open Online Course) since October 2021. The project was […]Read more on Online Course: “Wissenschaftliches Schreiben Schritt für Schritt“

E-assessments should be more than just an emergency solution. Jasmin Séra from the City of Vienna Competence Team for the Digitalization of Communication presented the various approaches at the EADTU I-HE Conference 2021 in Bari, Italy. […]Read more on Research on distance learning finds international resonance

On December 1, graduates, students and staff of FHWien der WKW gathered in the ZOOM meeting room for the last Alumni Talk of the year. Our guest was Timon B. Schaffer, Head of “StartingUp – Das Gründermagazin”, a subsidiary platform of the brutkasten media group. The graduate of the International MBA in Management & Communication […]Read more on Of Unicorns and Zebras