How can SMEs become “Fit for the Future”?
In early June, the Institute for Digital Transformation & Strategy (IDS) at FHWien der WKW presented the study "Fit for the Future? How companies can master the digital transformation". The study was developed within the framework of the Microeconomics of Competitiveness (MoC) Endowed Chair, which was funded by the Vienna Chamber of Commerce (WKW), and presented to an interested audience… […]Read more on How can SMEs become “Fit for the Future”?
Rethinking Political Responsibility of Business A review of the 11th Trans-Atlantic Business Ethics Conference (TABEC).
From May 5-7, 2022, the Institute for Business Ethics & Sustainable Strategy (IBES) of FHWien der WKW invited leading global business ethicists from North America and Europe to Vienna to discuss the topic: “Revisiting the Political Responsibility of Business”. […]Read more on Rethinking Political Responsibility of Business A review of the 11th Trans-Atlantic Business Ethics Conference (TABEC).
“Understand, Mediate, Defend” A wrap-up of the panel discussion “Society & Emotion: What do we learn from current crises?”
In permanent crisis mode, how do we react to events that can be interpreted in amazingly different ways through Fake News? On May 10, 2022, political scientist Mag. Natascha Strobl discussed this question with the two business ethicists Prof. Thomas Beschorner and FH-Prof. Markus Scholz. Dr. Daniela Ortiz moderated the event, hosted by the Institute for Business Ethics and Sustainable… […]Read more on “Understand, Mediate, Defend” A wrap-up of the panel discussion “Society & Emotion: What do we learn from current crises?”
What effects does digitalization have on supply chain communication?
Dr. Clemens Löffler from the Institute for Digital Transformation and Strategy (IDS) at FHWien der WKW shows why "good news" can be expensive for companies and - loosely based on Paul Watzlawick - you cannot "not inform" in added value chains. […]Read more on What effects does digitalization have on supply chain communication?
How can digital transformation succeed in small and medium-sized enterprises (SMEs)?
The Institute for Digital Transformation & Strategy (IDS) at FHWien der WKW is increasingly focusing on the question of how companies - especially SMEs - can master digital change. […]Read more on How can digital transformation succeed in small and medium-sized enterprises (SMEs)?
11th Trans-Atlantic Business Ethics Conference (TABEC)
The Institute for Business Ethics & Sustainable Strategy (IBES) at FHWien der WKW will host a high-level conference on “Revisiting the Political Responsibility of Business” in Vienna from May 5-7, 2022. […]Read more on 11th Trans-Atlantic Business Ethics Conference (TABEC)
Ratio bias: probability of 9:100 instead of 1:10 preferred
Many decisions in everyday life are based on numerical information. Larger numbers subjectively suggest a higher value. David Bourdin, Senior Researcher at FHWien der WKW, looks into why an objectively lower chance of winning is often preferred. […]Read more on Ratio bias: probability of 9:100 instead of 1:10 preferred
Together towards a sustainable and resilient future
FHWien der WKW at the 15th Research Forum for Austrian Universities of Applied Sciences […]Read more on Together towards a sustainable and resilient future
Generation Z: Finding and retaining digital talents
On March 28, 2022, the City of Vienna Competence Team for the Digitalization of Communication of FHWien der WKW provided insights into Generation Z's expectations of the working environment at a joint event with the Austrian Marketing Association (MCÖ). […]Read more on Generation Z: Finding and retaining digital talents
Marketing ethics international: David Bourdin as guest lecturer in Portugal
Senior Researcher David Bourdin from the Department of Communication at FHWien of WKW gave guest lectures on marketing ethics in Lisbon and Porto as part of the International Week at Universidade Europeia. […]Read more on Marketing ethics international: David Bourdin as guest lecturer in Portugal