Skip to main content
semesters (120 ECTS)
Master of Arts in Business

Study Program


  • Master’s degree in digital technology especially for people without a formal background in technology or programming
  • 60 % online learning, often in teams – if you need a good work-life balance and still don’t want to study alone
  • Cooperation with the pilot factory of TU Wien to work with robotics and assistance systems


Type of degree program

Part-time (PT)

  • digital learning often in teams
  • 6-8 on-campus weekends per semester
  • high compatibility with job and family

Language of instruction

German and English

Study-abroad semester

Possible in the 4th semester

Start of the degree program

Always at the beginning of the winter semester in September

Place of study

wko campus wien, Währinger Gürtel 97, 1180 Vienna
(U6 metro station Währinger Straße/Volksoper)


Application procedure


€ 363.36 per semester (excl. Austrian students’ union fee)

More informationen

Focus & Qualifications

Graduates combine skills from the areas of “Management“, “Innovation” and “Digital Technology“.


You know how to use highly specialized management tools from the following areas:

  • Innovation management
  • Personnel management
  • Strategic management
  • Business planning

The focus here is on change and transformation.


You are able to take responsibility for interdisciplinary innovation projects. You attach great importance to user-centered, iterative and holistic working methods:

  • You work independently with agile innovation methods (e.g. from the field of design thinking).
  • You use transformation strategies and innovation networks.
  • You use data as an important business asset.
  • Together with other corporate functions, you support the market launch of innovations from an economic, organizational and technical perspective.

Use of digital technology

You will acquire the ability to

  • assess the use of digital technology from an interdisciplinary perspective and contribute to technology selection decisions,
  • take on coordinating roles in the agile development of prototypes (e.g. product owner) and
  • familiarize yourself with emerging technology areas.

Applied research and development

You understand the benefits of academic integrity and are able to critically evaluate research and development results and make them comprehensible to others.

Personal and social competencies

The Master’s program promotes your personal and social development:

  • You will strengthen your ability to take responsibility for complex projects.
  • You will learn how to independently familiarize yourself with emerging areas of digital technology and act as an expert mediator between future users, technicians and investors.
  • You will train your creativity and resilience in a particularly dynamic environment.

On campus weekends and live online sessions

The lessons take place

  • about 60 % online: For live online sessions, please reserve Tuesdays and Thursdays from 6.30 pm.
  • about 40 % takes place on 6 to 8 weekends per semester at the campus of FHWien der WKW, on Fridays from 3.45 pm and on Saturdays from 8.30 am to 4.30 pm.

On campus weekends

Winter term 2024/25

September 27-28, 2024

October 4-5, 2024
October 18-19, 2024

November 8-9, 2024
November 22-23, 2024

December 6-7, 2024
December 20-21, 2024

January 17-18, 2025


Digital technology modules – 30 ECTS
Interdisciplinary modules on innovation – 36 ECTS
Module on specific management topics – 18 ECTS
Research and development modules – 30 ECTS
Final overall exam – 6 ECTS

1st semester

Module: Cloud-based IT-Infrastructure (6 ECTS)

You will learn about the technical and organizational aspects of global cloud infrastructures as a basis for digital innovation.

Module: Introduction to Software Engineering (6 ECTS)

You will receive an introduction to the concepts and principles of programming, start working with an advanced programming language (Python) and develop your first small projects independently.

Module: Innovation Management (6 ECTS)

You will get to know the topic of innovation management from three perspectives: methods for developing innovative solutions, innovation management as a corporate function and selected approaches to innovation economics.

Module: Innovation Teams and Networks (6 ECTS)

You will optimize your ability to work in a team (a central learning and working mode during your studies) and sharpen your understanding of the function of innovation networks.

Module: Data Governance (6 ECTS)

You develop skills in working with data, understand data as an important corporate asset, learn about data architectures and models and deal with data security issues.

2nd semester

Module: Technology Lab – Elective (6 ECTS)

You will deepen your knowledge of a sub-area of digital technology, e.g. Artificial Intelligence, Internet of Things, Robotics, Assistance Systems or Augmented Reality by getting to know selected systems and designing specific functions in a lab environment under supervision and implementing them in teams.

Module: People – Culture – Change (6 ECTS)

You deal with modern organizational concepts, leadership theories and personnel strategies as well as their impact on corporate culture and change leadership. You reflect on your personal approach to leadership, especially in situations characterized by uncertainty and high dynamics.

Module: Strategic
Transformation (6 ECTS)

You will train your eye for the strategic perspective on the two core topics of the study program, “digital technology” and “innovation”.

Module: Innovation Challenge – Project Work (6 ECTS)

You will apply innovation methods from the field of design thinking to develop new solutions for specific practical challenges in teams.

Module: Technology Management (6 ECTS)

As part of an international field trip, you will get to know the innovation culture of another country and deal with methods from the field of technology management.

3rd semester

Module: Thesis Preparation (6 ECTS)

You will develop an exposé for your Master’s thesis and receive feedback from other students and lecturers.

Module: Digital Trends (6 ECTS)

You develop an interdisciplinary overview of current trends in digital technology and deal with technical issues as well as questions of sustainability, user acceptance and the development of new business models.

Module: Innovation Challenge & Prototyping – Project Work Continuation (12 ECTS)

In agile teams, you will develop software prototypes for the innovative solutions you developed in the “Innovation Challenge” module (2nd semester) – with input phases, advice and coaching from lecturers.

Module: Innovation Deployment (6 ECTS)

You will deal with technical, technical-organizational and economic challenges in the roll-out of digital innovation.

4th semester

Module: Thesis Coaching (6 ECTS)

Your Master’s thesis will be accompanied by feedback and exchange with other students and lecturers.

Module: Master’s Thesis (18 ECTS)

You will plan and implement an independent research, development or innovation project – usually with a concrete connection to your professional activity.

Final Exam (6 ECTS)

You will complete your studies with an overall examination. You will present your Master’s thesis and put the skills you have acquired during your studies to the test.

Jobs & Career

Fields of activity

The Master’s program enables students to assume responsibility for the creation of new products, services and business processes using current and emerging digital technology.

Possible job titles include consulting, project management, product management for digital innovation, digital transformation or digital services as well as research, development & innovation, innovation management or innovation engineering.


Corresponding activities are usually part of one of the following departments:

  • Digital Product Development
  • Digital Project Management
  • Digital Research, Innovation and Development
  • Digital Consulting
  • IT Management
  • Digital Engineering
  • Innovation Management
  • Digital Transformation


Curious about our study program? Inform yourself about the requirements and the admissions procedure at FHWien der WKW.

Admission requirements MA Digital Innovation
Specific admissions procedure MA Digital Innovation


The waff, the Vienna Employee Promotion Fund, supports Viennese women who want to study digitalization, technology and ecology while working with a scholarship program.


Women, with main residence in Vienna, who

  • are at least 25 years old or can prove at least 24 months of employment above the marginal employment threshold,
  • whose highest educational qualification is a Bachelor’s degree or a Master’s degree in a non-technical field,
  • do not earn more than € 36,000 gross per year during their studies,
  • who have a study place commitment in a part-time study program according to the list of study programs that can be supported in this program
  • and who do not receive a student grant or a self-employed scholarship during their studies.

Scholarship amount

The total amount of the scholarship is € 7,500 for the intended duration of the Master’s program.

Information & advice

If you have any questions, please contact the waff directly via e-mail ( or telephone (01 217 48 555).

Further information can be found here:

News & Events

Study Programs & Contact

Digitalisation presents companies with new challenges. In order to solve these challenges, they need highly qualified experts at the interface between digital technology and business who have a high level of communicative competence. Learn more about the Digital Economy Study Programs:

  • Team & contact
  • News & events