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Duration
6
semesters (180 ECTS)
Degree
BA
Bachelor of Arts in Business
University places
58
per year

Study Program

Highlights

Organization

Type of degree program

Part-Time (PT)

  • 60 % online lessons: On individual working days from 18:30
  • 40 % teaching on campus of FHWien der WKW: On individual weekends on Fridays usually from 15:45 (rarely from 14:00) and on Saturdays from 08:30 to 16:30 *

* Online participation in the face-to-face courses of individual modules is possible (hybrid teaching).

Language of instruction

  • German (main working language)
  • English (individual courses and the entire 4th semester)

Study abroad semester

Optional in 4th semester or as an internship in 5th semester

Internship

The internship takes place in the 5th semester.

Start of degree program

each winter semester (September)

Place of study

wko campus wien, Währinger Gürtel 97, 1180 Vienna
(U6 metro station Währinger Straße/Volksoper)

Application

Information events

Personal information every first Monday of the month from 4 pm to 5 pm or by appointment.

Application

Costs

€ 363.36 per semester (excl. Austrian students’ union fee )

More information

Brush-Up courses

fit4fh Brush-Up courses for Bachelor students

Focus & Qualifications

Graduates shape digital change at the interface between digital technology and business.

Digital Technology

You will acquire comprehensive knowledge of digital technology. This will enable you to

  • develop economically successful usage scenarios for digital technologies and convince others of them,
  • test and evaluate technical options, select suitable IT solutions and support development and implementation projects, and
  • analyze and design data structures, corporate architectures, business processes and business models.

New specialization option “AI for Business”: Dealing with the challenges and handling of AI-based information systems

Highlights: Fundamentals of software development, working with cloud infrastructures, introduction to database technologies, working with robots, and much more.

Economic core competencies

You acquire comprehensive knowledge of business administration and business law.*

Highlights: General Management, Business Planning, Business and Information Law, Economics and Innovation, and much more.

* anchored in the Common Body of Competences (CBC) of FHWien der WKW: A common content basis for all study programs at FHWien der WKW and your stepping stone to any Master’s program here at FHWien.

Interdisciplinary and application-oriented skills transfer

e.g.: Interactive business simulations (business games), case studies and practical projects with partner companies from the business world

Personal and social competencies

The study program promotes your personal and social development and enables you to communicate professionally with users, technical experts and commercially responsible managers – in both German and English.

  • You will strengthen your ability to help shape complex projects.
  • You will learn how to act as an expert in a technical environment.
  • You will train your creativity and resilience in a particularly dynamic environment.

Integrated Learning: On-Campus Lessons and E-Learning

A didactically sensible combination of interactive face-to-face courses and modern forms of e-learning – the best of both worlds.

Organization

60 % of the teaching takes place online and 40 % on campus of FHWien der WKW.

  • 60 % online lessons: On individual working days from 18:30
  • 40 % teaching on campus of FHWien der WKW: On individual weekends on Fridays usually from 15:45 (rarely from 14:00) and on Saturdays from 08:30 to 16:30 *

* Online participation in the face-to-face courses of individual modules is possible (hybrid teaching).

E-Learning

We rely on digital communication for two reasons:

  • Digital communication makes learning more flexible in terms of space and time: students only need to come to campus on weekends communicated in advance.
  • Digital tools open up additional ways of communication: in addition to presentations, seminars, exercises and workshops on campus, lecturers use video conferences, video and audio recordings, online quizzes, forums, comment functions, messenger services and Microsoft365 services (tools that you probably also use in a similar way in your private or professional life).

Module structure

A course typically consists of three different modules:

  • On campus: Students learn on campus under the guidance of lecturers in lectures, seminars, exercises or workshops (hybrid attendance is often possible).
  • Live Online: Teachers use digital communication tools to support students in off-campus learning orally or in writing, synchronously or asynchronously.
  • Self-Study: Students learn independently, either individually or in small teams, e.g. by solving tasks or practical cases, reading specialist literature, preparing for presentations or exams.

At the beginning of the semester, a timetable is published for each course with all dates, tasks and criteria for performance assessment.

On-campus lessons

Winter term 2025/26

September 19-20, 2025

October 3-4, 2025
October 17-18, 2025

November 7-8, 2025
November 21-22, 2025

December 5-6, 2025
December 19-20, 2025

January 9-10, 2026
January 23-24, 2026

Spring term 2026

February 20-21, 2026

March 6-7, 2026
March 20-21, 2026

April 10-11, 2026
April 24-25, 2026

May 8-9, 2026
May 29-30, 2026

June 12-13, 2026
June 26-27, 2026

Winter term 2026/27

September 18-19, 2026

October 2-3, 2026
October 16-17, 2026

November 6-7, 2026
November 20-21, 2026

December 4-5, 2026
December 18-19, 2026

January 8-9, 2027
Januray 22-23, 2027

Curriculum

  • Modules about Informatics: 36 ECTS
  • Modules about Business Informatics: 30 ECTS
  • Modules about Business: 36 ECTS
  • Modules about Communication and Management: 30 ECTS
  • Internship: 24 ECTS
  • Modules about Research, Development and Final Exam: 24 ECTS

1st semester

  • Introduction to Computer Science
  • Digital Business Models and Strategies
  • Information and Business Ethics
  • General Management
  • Communication and Management
    – Interpersonal Management
    – Logic and Sets
    – Business and Professional English
    – Interdisciplinary Reflection

2nd semester

  • Application Design and Development
  • Enterprise Architecture and IT Infrastructure
  • Business Data Analytics and Formal Foundations
  • Economics and Sustainability
  • Communication and Management
    – Process Management
    – Business and Professional English
    – Interdisciplinary Reflection

3rd semester

  • Data Modeling and Databases
  • Business Process Management (Project)
  • Business Information Systems/ AI-based Information Systems*
  • Business and Information Law
  • Communication and Management
    – Project Management
    Business and Professional English
    – Interdisciplinary Reflection

4th semester

  • IT Security and Compliance
  • IS Design and Implementation (Project)
  • Technology Assisted Work / AI-assisted Business*
  • Accounting
  • Communication and Management
    – Requirements Management
    – Business and Professional English
    – Interdisciplinary Reflection

5th semester

  • Business Planning
  • Research Skills
  • Internship

6th semester

  • Communication and Management
    – Product Management
    – Business and Professional English
    – Interdisciplinary Reflection
  • Internship
  • Bachelor Thesis
  • Bachelor Exam

* New specialization option “AI for Business”

Job & Career

Field of activity

Our graduates are able to take responsibility for the use of current and emerging digital technologies in complex projects.

Digital transformation as a career springboard

Areas

As a graduate of the Bachelor’s program in Digital Business, careers in the following areas are open to you:

  • IT and digitization consulting
  • Process management and design
  • Technical sales & customer support
  • IT management, IT project management & IT product management

Application

Curious about our study program? Inform yourself about the requirements and the admissions procedure at FHWien der WKW.

Admission requirements Bachelor's program in Digital Business
Admissions procedure Bachelor's program in Digital Business

Frequently Asked Questions (FAQ)

Here you will find the most frequently asked questions and answers (FAQ) about the Bachelor’s program in Digital Economy:

Study program

What are the main areas of focus and highlights of the Bachelor's program in Digital Business?

The Bachelor’s program in Digital Business combines state-of-the-art digital technologies, AI skills and sound economic knowledge to provide a comprehensive understanding of digital transformation.

Highlights in the area of “Digital Technology” include the fundamentals of software development, working with cloud infrastructures, an introduction to database technologies, working with robots and much more. In the “AI for Business” specialization option, students explore AI-based information systems.

In the area of “Core Business Skills,” the curriculum includes general management, business planning, business and information law, economics, innovation and much more.

In which language is the Bachelor's program in Digital Business taught?

The Bachelor’s program in Digital Business is taught in German. Only individual courses and the entire fourth semester are held in English.

Are the lectures practical or more theoretical?

At FHWien der WKW, you study real business. All study programs have a very high practical relevance. Two-thirds of our lecturers come directly from the business world and pass on their specialist knowledge and professional experience to our students.

In addition to exciting practical projects with partner companies from the business world, there are also interactive business simulations (business games) and case studies. Furthermore, a mandatory professional internship must be completed as part of the Bachelor’s program in Digital Business.

For whom is the Bachelor's program in Digital Business suitable?

The Bachelor’s program in Digital Business is suitable for anyone who wants to take responsibility for the use of current and emerging digital technologies in complex projects and work at the interface between digital technology and economic application.

How technical is the program? The most frequently asked question.

The program combines digital technology, economics and communication. Matthias Lichtenthaler, who is responsible for digital transformation at the Bundesrechenzentrum (Federal Computing Center), puts it this way: “Graduates of the Digital Business study program should be able to quickly get to grips with new technology in order to understand its potential applications and opportunities and communicate these to others.” When developing the program, we consulted with technical experts on numerous occasions. Their feedback was that the program covers all the topics graduates need to work competently at the interface between technology and business.

To do this, students need to learn some statistics, logic and programming during their studies. However, we do not require any prior knowledge in these areas and teach these subjects in a particularly application-oriented manner. The “technical subjects” will not be insurmountable hurdles in the program.

Students should be interested in IT and, above all, be curious.

Do you need any special technical equipment?

We work with cloud-based software as much as possible. Currently, you will receive all necessary licenses from FHWien der WKW.

Students need a laptop with administrator rights so that they can install software in some courses.

How important is mathematics for studying and professional work?

For many professional roles in which graduates will work, high school-level mathematics is entirely sufficient or does not play a significant role at all.

Are current topics such as blockchain, robotics, autonomous driving etc. covered in the study program?

The curriculum is flexible enough to quickly address new topics and keep pace with the latest developments. The practical projects in the third and fourth semesters, and especially the Bachelor’s thesis, also offer the opportunity to engage intensively with current trends.

How do courses actually work?

You can download an example of a first-semester course at the following link. In this course, basic knowledge is first taught on campus. Students then work in small teams on case studies, accompanied by repeated feedback from lecturers in video conferences.

>> Download course example (in German)

Do you have to write one or two Bachelor's theses?

Previously, two Bachelor’s theses were required by law at universities of applied sciences. The law has been changed in this regard. We are taking advantage of this change and believe that it is better for students to concentrate on one Bachelor’s thesis.

Organization

How long does the Bachelor's program in Digital Business last?

The Bachelor’s program in Digital Business lasts a total of 6 semesters.

I have heard that there is an 8-semester version of this study program. Is there any further information about this?

The Fachhochschulgesetz (FHG) has offered this option for a few years now. We believe that it can be beneficial for students who are particularly busy with work or family commitments to take an extra year to complete their studies.

In the six-semester program, 30 ECTS credits or approximately 18 semester hours per week must be completed each semester. In the extended eight-semester program, only 24 ECTS credits or approximately 15 semester hours per week are required. Overall, the same modules are completed over the course of the program.

Students decide on one of the organizational forms at the beginning. It is possible to switch from the six-semester to the eight-semester organizational form at the end of each semester.

Are there any differences between the organizational forms apart from the duration of study?

An internship abroad is easier to realize within the six-semester organizational form.

In the six-semester organizational form, the professional internship must be completed in the 5th semester and the Bachelor’s thesis in the 6th semester. In the eight-semester program, the professional internship can be spread over the 5th, 6th, and 7th semesters, and the Bachelor’s thesis can be completed in the 7th and 8th semesters. Everything is a little more “relaxed.”

In the eight-semester program, tuition fees and ÖH fees must be paid eight times.

The study program is offered exclusively on a part-time basis—why?

We see that there are many people who are already involved in aspects of digitalization in their work or who will be in the future. Many would like to have a solid education with a formal university degree in this field. An education that focuses on the application of IT and does not get “stuck” in the technical basics.

How many hours per week do I need to plan for the Bachelor's program in Digital Business, and can it be easily combined with a job?

For this Bachelor’s program, you should plan on an average weekly workload of approximately 15-20 hours.

The part-time study program is designed to enable working professionals to efficiently combine their careers with their studies. 60 % of the instruction takes place online, and 40 % on campus.

Do I have to work alongside the Bachelor's program in Digital Business?

No, proof of employment is not required. Due to the flexible schedule, part-time study programs give working professionals the opportunity to efficiently combine their career and studies. However, employment is not mandatory.

What if you are temporarily unemployed during the application phase or later during your studies?

The program is tailored to the needs of working professionals, both in terms of organization and content. Most students are employed, many even full-time. We would therefore not recommend Digital Business as a full-time program.

However, this does not mean that you must have a job throughout the application phase or later during your studies. Please apply even if your professional situation seems uncertain at the moment.

International

Do I have to spend a semester abroad as part of the Bachelor's program in Digital Business?

A semester abroad is only mandatory for our full-time study programs. For the part-time Bachelor’s program in Digital Business, the semester abroad is optional and can be taken in the 4th semester.

A semester abroad is an unforgettable experience and offers a unique opportunity to get to know foreign cultures, improve foreign language skills and make international friends. It is also a great asset on your resume.

Which partner universities are there and does my grade point average determine which partner university I can attend?

FHWien der WKW cooperates with approximately 160 partner universities worldwide. An overview of our partner universities can be found here. Please note that not every partner institution is suitable for every study program. You can use the map to filter which partner universities are suitable for your study program.

When applying for a semester abroad, students must specify four partner universities where they would like to spend their semester abroad (1st, 2nd, 3rd and 4th choice). Places for study abroad are allocated based on average grades. If average grades are the same, there are additional selection criteria such as the first-come-first-served principle, based on the date of submission of the application.

Career & Job

Do I have to do a professional internship in the Bachelor's program in Digital Business?

Yes, in the Bachelor’s program in Digital Business, you must complete a professional internship in the 5th semester.

Is my professional activity eligible as a professional internship?

Many students will complete their professional internship as a major project in their current work environment. This allows them to demonstrate their abilities even before graduating.

If students are working in a relevant field at an appropriate level, this activity can also be recognized as a professional internship. It is important to provide clear documentation of the duration, tasks and skills acquired.

What academic degree will I obtain upon completion of the Bachelor's program in Digital Business?

Upon completion of the Bachelor’s program in Digital Business, you will be awarded the academic degree Bachelor of Arts in Business (BA).

What careers can I pursue after completing a Bachelor's degree in Digital Business, and how good are the job prospects?

Thanks to our practical training, our graduates are highly sought after on the job market. Our alumni work in various fields:

  • IT and digitalization consulting
  • Process management and design
  • Technical sales and customer service
  • IT management, IT project management and IT product management
Is there any support available for job hunting?

FHWien der WKW has its own job platform for students and graduates. In the Career Center, you will find exciting jobs and internships from companies in various industries. The platform also provides helpful career and application tips.

Once a year in fall, FHWien der WKW also holds its Career Day. This career fair offers a free CV check and an application photo shoot. You can also get in touch with exciting companies and find out about current job vacancies.

Costs & Subsidies

How much does the Bachelor's program in Digital Business cost?

Tuition fees amount to € 363.36 per semester for EU and EEA citizens, Swiss citizens and third-country nationals with exceptional circumstances. Third-country nationals who do not qualify for exceptional circumstances are required to pay different tuition fees.

In addition to the tuition fees, the ÖH contribution and the special contribution of € 25.20 per semester must be paid.

A detailed list of costs and exceptions for third-country nationals can be found here.

(As of August 2025)

Are there any grants, subsidies or scholarships available?

Under certain conditions, students are entitled to various forms of financial support (e.g. study grants, travel allowances, insurance contributions, childcare allowances) and scholarships (e.g. graduation scholarships, self-support scholarships). The ÖH FHWien is available to answer any questions you may have.

In accordance with the Study Grant Act (Studienförderungsgesetz), merit-based scholarships are also awarded each year for outstanding achievements in the previous academic year. The amount of each scholarship is determined annually by the Federal Ministry of Science and Research and ranges from EUR 726.72 (double tuition fees) to EUR 1,500.00. You will be informed annually about the application and award process by mail.

In addition, waff, the Vienna Employee Support Fund, supports women in Vienna who want to study digitalization, technology and ecology while working with a scholarship program. You can find more information here.

(As of August 2025)

Application

What can I have recognized?

Recognition is, of course, possible. The prerequisite is that students have documented skills that we teach in specific courses.

This applies to skills that students have acquired in courses they have already completed (e.g. in another study program) or in their professional lives. In any case, verifiable documentation is crucial.

In general, we want to reduce the time and effort required of students with relevant prior knowledge by recognizing individual courses.

As a rule, this will not shorten the duration of the program by an entire semester. After all, a study program is an important phase of life in which students develop both professionally and personally. That takes time.

What admission requirements do I have to meet, how does the admissions procedure work, how can I prepare for it, and when can I apply?

All information on admission requirements, the admissions procedure, dates and deadlines, as well as helpful downloads, instructions and FAQ can be found here.

How does the admission process work?

The admissions procedure is described in detail here. The admissions procedure consists of a computer-based test to assess general study aptitude and a group interview.

It is not necessary to prepare for the content of the test, as you would for a subject-specific exam.

At the end of the admissions procedure, the applications are ranked. Three criteria are taken into account:

  • 50 % general aptitude for studying
  • 50 % communication and social skills
When can I expect to receive confirmation of my place to study?

Our admissions procedure has two stages to ensure that your application is assessed fairly. Only once the process has been completed can we send out acceptance and rejection letters from the beginning of June.

Are there (other) opportunities to find out more about the study program and discuss questions in person?

Every last Monday of the month between 5:00 p.m. and 6:00 p.m., you have the opportunity to attend a personal information session. You can find the dates here.

You are also welcome to arrange an appointment with the Head of program, preferably by emailing stefan.nafra@fh-wien.ac.at.

Start of studies

When does the Bachelor's program in Digital Business start?

The study program starts every year in September.

For first-year students, there is a kick-off event where you can meet the Head of program and lecturers as well as your fellow students and receive important information about the university of applied sciences and your study program.

Subsidies

The waff, the Vienna Employee Promotion Fund, supports Viennese women who want to study digitalization, technology and ecology while working with a scholarship program.

Requirements

Women, with main residence in Vienna, who

  • are at least 25 years old or can prove at least 24 months of employment above the marginal employment threshold,
  • whose highest educational qualification is a Bachelor’s degree or a Master’s degree in a non-technical field,
  • do not earn more than € 36,000 gross per year during their studies,
  • who have a study place commitment in a part-time study program according to the list of study programs that can be supported in this program
  • and who do not receive a student grant or a self-employed scholarship during their studies.

Scholarship amount

The total amount of the scholarship is € 12,000 for the intended duration of the Bachelor’s program.

Consultation and Study preparation

  • Consultation/Coaching before you start studying
  • Prequalifying course/Qualification grant

Information & advice

If you have any questions, please contact the waff directly via e-mail (bbe@waff.at) or telephone (01 217 48 555).

Further information can be found here:

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News & Events

Study Programs & Contact

Digitalisation presents companies with new challenges. In order to solve these challenges, they need highly qualified experts at the interface between digital technology and business who have a high level of communicative competence. Learn more about the Digital Economy Study Programs:

  • Team & contact
  • News & events