The world of communication is colorful, fast-paced, and digital. Anyone interested in media, marketing, PR, or social media will find practical training with many career opportunities in the Bachelor’s program in Corporate Communi-cation at FHWien der WKW. But what exactly does this program offer? And what jobs await graduates?
What skills are taught in the Corporate Communication study program?
The Corporate Communication program prepares students for the entire spectrum of modern communication – from traditional PR to TikTok campaigns. Students are trained to become true all-rounders, with a mix of theory, practice, and creativity.
This is what is taught:
- Marketing & Advertising: Developing strategies, analyzing target groups, planning campaigns
- Public Relations & Corporate Communication: Press relations, internal communications, sustainability communication
- Content Creation: Storytelling, video and audio production, image editing
- Social Media & Influencer Marketing: Understanding platforms, leveraging trends, building communities
- Digital tools & AI: Use of AI tools in communication, data analysis, SEO
- Soft Skills: Presentation techniques, teamwork, project management
- Sustainability Communication & Sustainable Marketing
What careers can you pursue after graduation?
Career opportunities are as diverse as the communications industry itself. Graduates work in agencies, companies, NGOs, or media houses – often in creative or strategic roles.
Typical jobs after graduation:
- Communications Manager
- PR Consultant
- Social Media Manager
- Content Creator
- Marketing or Brand-Manager
- Event Manager
- Employer Branding Specialist
- Digital Campaign Manager
💡 Many start working immediately after graduation – thanks to practical projects, professional internships, and close cooperation with companies, students can already build their first professional network while still studying.
What are the career prospects?
The career opportunities are very good! The communications industry is growing – especially in the digital sector. Companies are looking for creative minds who are familiar with social media, content creation, and digital communication. This is exactly where the study program comes in.
Career advantages:
- Highly practice-oriented
- Mandatory internship in the 5th semester
- Semester abroad possible (mandatory for full-time students!)
- Elective subjects: Social Media, Content Creation & Influencer Marketing, Event Management & Live Marketing, Data-Driven Marketing, Better Communication for a Better World
- Network of companies
What do graduates of the Bachelor’s program Corporate Communication say?
> Video of graduate Mariam Basyouni-Khamis
Who is the communication degree program suitable for?
If you enjoy creative work, are interested in media and business, and are enthusiastic about digital trends, this is the right place for you. Teamwork skills, curiosity, and good communication skills are also required.
📌 Convinced? Here are all the details about the Bachelor’s program Corporate Communication as well as information about the admissions procedure and the curriculum.
Do you prefer German as the language of instruction? You can also study the entire program in German: Kommunikationswirtschaft.