Campus Blog & News

A research Centre on Collective Action and Responsible Partnerships is starting at the Institute for Business Ethics and Sustainable Strategy at the FHWien der WKW, the University of Applied Sciences for Management and Communication in Vienna. It examines what motivates companies to cooperate. […]Read more on Research on Collective Action: First Josef Ressel Centre opens at FHWien der WKW

In cooperation with Haaga Helia University, Helsinki, researchers and lecturers from FHWien der WKW’s Department of Communication are investigating the effect of chatbots on users from a communication science perspective. […]Read more on Chatbots – The answer to (almost) every question?

By using the latest technology the Communication Management and Marketing & Sales Management study programs at FHWien der WKW offer their students a unique opportunity to measure emotions in advertising and sales. […]Read more on A tiny smile makes all the difference: Measuring emotions using the Web Analytics Lab

FH-Prof. Dr. Markus Scholz (FHWien der WKW) and Maria Riegler, MSc  (FHWien der WKW) published an article in the compendium “Digital Change and Ethics”, edited by Markus Hengstschläger and the Austrian Council for Research and Technology Development. In their chapter “Responsible Innovation: Corporate Responsibility and Collective Action”, the two IBES researchers examine how Collective Action […]Read more on Collective Action Initiatives in Response to the Digital Transformation

Leadership, operations and services in times of crisis IBES Director FH-Prof. Dr. Markus Scholz (FHWien der WKW) will participate in a panel discussion on “Leadership in times of crisis” at ZP EUROPE VIRTUAL. The panel takes place in cooperation with the Global Peter Drucker Forum. Continue everyday business as far as possible and lead it […]Read more on Markus Scholz at panel discussion of Zukunft Personal & Global Peter Drucker Forum

Co-editor and Head of Department of Communication Sieglinde Martin and Master's graduates of FHWien der WKW’s study program in Communication Management answer current questions on the use of Facebook, Twitter, YouTube & Co in external corporate communications. […]Read more on Book tip: Red-hot anthology about digitalizing communication in organizations

Dr. Anne Maria Busch (FHWien der WKW) was interviewed by the daily newspaper “Der Standard” about her book chapter, which she wrote together with Dr. Renate Kratochvil (BI Norwegian Business School) and FH-Prof. Dr. Christina Schweiger (FHWien der WKW), on the topic “Innovations in the (public) health care system: An analysis from a strategic perspective”. […]Read more on Management Strategies: How innovative is the healthcare system?

David Bourdin, Teaching & Research Associate at the Competence Center for Marketing of FHWien der WKW, presented current marketing and sales research projects at EMAC 2020. […]Read more on EMAC 2020: David Bourdin on emotions and accents in sales conversations

Uta Rußmann, Senior Researcher at FHWien der WKW, analyzes users perception of images and videos on professional Instagram pages. […]Read more on Professional Instagram pages: What’s hot and what’s not

IBES of FHWien der WKW invites to public lectures with prominent guests. The climate crisis and not least the Covid-19 pandemic underline the urgency for a transformation of the socio-economic framework of our social life. With the lecture series “Responsible Management Lectures: Ideas for Better Business” IBES aims to initiate an interdisciplinary discourse on the […]Read more on Lectures series Responsible Management Lectures: Ideas for Better Business