FHWien der WKW strengthens international positioning through International Week on the topic “Communication in the Digital Era”
International guest lecturers from nine countries delight students with lectures in the Communication Management, Marketing & Sales Management and Journalism & Media Management Study Programs.
“Communication in the Digital Era” was the topic of the first “International Week” of FHWien der WKW. From November 20 to 22, 2019, the Department of Communication welcomed guest lecturers from Aruba, Belgium, Denmark, Finland, France, Georgia, the Netherlands, Romania and Spain.
The International Week started with several open guest lectures. The diverse topics “Sustainable Future with Electric Mobility in Europe”, “Use of Artificial Intelligence in Marketing” as well as “Luxury Brands – target group and communication strategies” were very well received by the students and provoked lots of reflection. Furthermore, Sales expert Karina Burgdorff Jensen presented innovative ways to increase the customer value by sustainable sales in sales networks and eco-systems. Selected social activities with Viennese flair provided a pre-Christmas atmosphere among the international guests of FHWien der WKW.
“Internationalization is a primary objective of FHWien der WKW. Our aim is to make our students fit for careers in an international environment. The International Week has strengthened our reputation in the international community and has given our students valuable experience in intercultural competence,” summarizes Sieglinde Martin, Head of Department of Communication at FHWien der WKW.
>> All highlights can be found here (in German).
Credit: (c) Holly Kellner