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Employee retention – a “multi-faceted” venture

March 2, 2022

Today, young people change employers much more frequently than a few years ago. Companies are therefore increasingly looking for answers how to adapt to their employees in order to retain them in the long run. A current practical project with employees in shift work of the company BURG DESIGN is intended to show ways.

Praxisprojekt mit BURG Design
Kick-off of the HR practice project with BURG DESIGN

Which company would not like to retain existing know-how, achieve higher performance through motivated employees and reduce the costs for re-staffing? Reasons for a company to deal with the topic of employee retention are quite obvious. Concrete measures that are also effective, however, are not always obvious and easy to realize. Bachelor’s students in the 4th semester of the Human Resource Management study program are tackling this complex undertaking and developing recommendations for action to strengthen employee retention, especially for commercial employees.

The cooperation partner of the project is BURG DESIGN, a leading manufacturer of individual decors in the areas of automotive interior design, exterior design and industrial product design. As a supplier to the automotive industry, the company employs around 350 people in Steyr, most of them in the field of production. These shift workers are the target group of the evaluation and the measures to be developed.

On February 18, the kick-off started together with HR manager Roswitha Oberaigner and HR generalist Evelyn Rodler from BURG DESIGN. In addition to introducing the company and the project, the two answered all the questions that arose from the committed students. After an empirical survey, the students will finally present their findings and recommendations for action at a final presentation in mid-June.

The “HR Practice Project” is carried out by the Human Resources & Organization study programs of FHWien der WKW. The course is led by Dr. Stefan Teufl and MMag. Sigrid Maxl-Studler, both staff members of the study program.