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What can I do with a degree in Journalism & Media Management? ✍️📸

January 14, 2026

Journalism meets management – not only does this sound exciting, it also represents a real career opportunity for anyone who enjoys writing, researching, thinking creatively and wants to be economically minded at the same time. The Bachelor’s program in Journalism & Media Management at FHWien der WKW offers exactly this combination – practical, future-oriented and right at the heart of the media world.

What skills are taught in journalism studies?

🎓 The program is more than just theory – a hands-on approach is a top priority here. Among other things, students learn:

  • Research & fact-checking: How do I find reliable information and how do I verify it?
  • Storytelling & writing skills: How do I turn an idea into a compelling story?
  • Cross-media production: Designing content for print, TV, radio, online and social media
  • Media law & media ethics: What can I do and what should I avoid doing?
  • Project management & media economics: How do media companies operate?
  • Digital tools & AI applications: Working with current technologies and platforms

💡 Internships, media projects and a mandatory stay abroad provide real professional experience even during your studies.

🎥 TV studio & radio station included

A special highlight: Students work directly in the professional TV studio at FHWien der WKW and create content for their own educational radio station, Radio Radieschen. This allows them to create real media products – from the initial idea to broadcast.

What career opportunities are available after studying journalism?

The media world is diverse, and the career paths after graduation are just as broad. Graduates work in the following areas, among others:

Traditional journalism:

  • Editor for print and online media
  • TV or radio journalist
  • Reporter or foreign correspondent

Digital media & content creation:

  • Social media manager
  • Video and podcast producer
  • Content creator for companies or agencies

Media management & communication:

  • PR and communications consultant
  • Media analyst or media strategist
  • Project manager in media companies or start-ups

Who is a journalism degree suitable for?

If you enjoy writing, are curious, like talking to people and are interested in media, society and technology, then this is the right place for you. Organizational skills, the ability to work in a team, and a keen sense for trends are also advantageous.

Conclusion: A degree program for tomorrow’s media makers

The Bachelor’s program Journalism & Media Management at FHWien der WKW is ideal for anyone who wants to make a difference in the media world – whether with a camera, microphone or laptop. It combines creativity with strategy, practice with theory, and opens many doors to an exciting industry.

📌 Convinced? Here you can find all the details about the full-time Bachelor’s program in Journalism & Media Management as well as information about the admissions process and the curriculum.

The Bachelor’s program Content Production & Digital Media Management offers similar content and career prospects, but in a part-time format.