In a business field project with Screenforce, the students from the English-taught Bachelor’s program in Corporate Communication worked out revolutionary campaigns in the winter semester of 2023.
In a business field project with Screenforce , our students from the English-taught Bachelor’s program in Corporate Communication developed effective communication concepts that are intended to reshape the media landscape. As an initiative of TV marketers for television, video and moving images, Screenforce represents the big players on the TV advertising market in the DACH region. The aim of the students’ task was to position domestic TV providers more attractively for students and Generation Z and to raise awareness of total video.
The reults showed forward-looking campaigns that turn television into a dynamic platform for effective storytelling and innovation across all screens. With their strategic approaches, the students have unlocked the true potential of television and communicated its importance for future marketers and Generation Z. With the help of extensive research, they not only developed personas from the target group, but also delivered compelling storytelling that was convincing through authenticity and creativity.
The students presented their concepts in a pitch to the clients at the end of December. Senior B2B Marketing & Communication Manager Teresa Kronreif, who represents Red Bull Media House at Screenforce, was impressed by the fresh ideas:
“The collaboration with the students was very enriching. With their strategic insights and creative ideas, they looked at the task from different perspectives and provided valuable impetus. The campaigns not only communicate, they inspire. We are delighted with the creativity and professionalism of the students’ work.“
FHWien der WKW’s slogan “study real business” stands for the combination of theory and practice-oriented teaching. The students have mastered this excellence brilliantly. The campaigns take us on a transformative journey where our students discover new areas of the media landscape and Screenforce is provided by new impetus.