Birgit Schaller and David Bourdin from the Competence Center for Marketing at FHWien der WKW taught at Zealand Academy and gained valuable insights into Danish higher education culture.
As part of an Erasmus+ Teaching Mobility program, Birgit Schaller and David Bourdin, both lecturers at the Competence Center for Marketing at FHWien der WKW, visited the Zealand Academy of Technologies and Business in Denmark in November 2025. The partner university aims to take students out of the city of Copenhagen into the surrounding area. Accordingly, the teaching visits took place at three different locations: Roskilde, Næstved, and Køge.
Birgit Schaller taught students from the Multimedia Design and Marketing Management study program about video and podcast production and provided practical insights into modern audiovisual formats. David Bourdin took over the Cross-Cultural Consumer Behavior lecture in the Business, Innovation & Entrepreneurship study program. He covered consumer identities, ethnocentrism, cosmopolitanism, and xenocentrism, Global trends and country differences in digital consumer behavior as well as ethics in cross-cultural marketing.
The week-long stay provided valuable insights into Danish university culture. Students receive government support so that they can concentrate on their studies. Liberal study structures, such as the abolition of compulsory attendance and the highly informal relationship with teachers, as well as lectures with a strong coaching character, promote student motivation. In addition, students of the Business, Innovation & Entrepreneurship study program must set up their own start-up.
Both teachers traveled to Denmark with the support of the Erasmus+ program. The mobility program not only facilitated the exchange of teaching concepts and international trends, but also strengthened the partnership between FHWien der WKW and Zealand Academy.