As co-editor, Daniela Wagner from the Tourism & Hospitality Management Study Programs presents an anthology that brings together the contributions from the 6th Culinary and Wine Tourism Conference.
Cuisine and wine are powerful travel motivators. They bring regions to life, tell stories and shape the image of destinations. The anthology Culinary Tourism and Wine Tourism picks up on this development and brings together academic contributions to the 6th Culinary and Wine Tourism Conference, which took place in May 2024 at IMC Krems. As co-editor, Daniela Wagner, shows how actively the Tourism & Hospitality Management Study Programs at FHWien der WKW are involved in research and discourse on sustainable tourism.
Authentic flavor, local production and regional resilience
This anthology offers a comprehensive overview of current aspects of culinary and wine tourism, covering a range of topics that goes far beyond classic questions of enjoyment. These include, for example, authenticity and tourism experiences, the preservation of gastronomic heritage and branding and marketing strategies for destinations.
Over 128 pages, festivals and events are discussed as drivers of tourism development, as well as their importance for regional value creation. Another focus is on sustainable practices in food production and consumption. Local food systems, with their connections and contributions to the local economy and community development, show how closely culinary tourism is linked to regional resilience.
Media perception and innovative visitor experience
This is complemented by perspectives on food media — from television to social media — and its influence on perception and travel decisions. In wine tourism, the content ranges from terroir – the interplay of nature and human factors that shape the growth of grapevines and the taste of their products – and its significance, to the motivations and preferences of wine tourists, to issues of sustainable development in areas such as accommodation, transportation and related sectors. At the same time, digital strategies are coming into sharper focus: digital marketing, the use of technology for promotion, experiential marketing and virtual cellar tours illustrate how innovation is changing the visitor experience.
The anthology is published in the Springer series “Research and Practice at FHWien der WKW” and aims to create a holistic understanding of the field of research – well-founded, international, and practical.