Campus Blog & News

How TikTok, Spotify or Clubhouse can be used for effective and professional corporate communications was demonstrated by the Bachelor’s students of FHWien der WKW’s English Corporate Communication cohort in a business field project with Österreichische Bundesbahnen (ÖBB). […]Read more on New horizons with TikTok, Spotify and Clubhouse in the business field project with Österreichische Bundesbahnen (ÖBB)

David Dobrowsky, Head of Competence Center for Marketing at FHWien der WKW, on the opportunities for personalized advertising through advancing digital transformation and how data protection and users are putting a stop to it. […]Read more on Hyperpersonalization and the end of cookies as of 2022

On May 18 2021, around 45 interested students and alumni gathered with experts from Coca-Cola HBC Austria in the Zoom meeting room. In the introduction, Martin Rabitsch, Talent Acquisition & Identification Manager, showed the diversity of the Coca-Cola company and informed the participants about the various opportunities to start a career with the company. Afterwards, […]Read more on Route-to-Market: The last mile to the customer

On April 16 and 30, 2021 a series of lectures took place as part of our specialization “Family Business” of the Bachelor’s program “Entrepreneurship – Management” at FHWien der WKW. Those lectures were hold by our graduates Doris Ploner & Peter Fetz. Ms. Ploner is a partner/managing director of “die Käsemacher”. In her mid-30s, she […]Read more on Specialisation „Family Business“ in the 6th semester – Lecture about the family businesses “die Käsemacher” and “der Hirschen”

Is it true that people make the difference? “Out of experience I am convinced that successful companies distinguish themselves through winning teams. Superior talent is absolutely critical.” says CPM managing director Ronald Schuster. This philosophy shapes the ultimate aim of the CPM Group: The development of a world-class sales talent program. The project was developed […]Read more on 6 Peaks – A world-class Sales Talent Program

Only 12 minutes time for the perfect pitch: This is the challenge our students from the Bachelor’s programs in Corporate Communication and Marketing & Sales are facing. Vote live for the winning team on May 18, 2021! […]Read more on Digital Impact Night on May 18, 2021: Vote live for your winning team!

The last sub-module in the specialization “Strategic Management” confronts the Bachelor’s students in the 6th semester of “Management Entrepreneurship” with a practical task. This time, 123 students divided in 25 teams dealt with the real case of the company “Hartliebs Bücher”, in particular with the branch specializing in French and Italian books. Starting with an […]Read more on Strategic Management: Cases – Hartliebs Bücher

Univ. Prof. Dr. Markus Hengstschläger, renowned geneticist and head of Academia Superior – Institute for Futures Studies, explained in his keynote speech for the Communication Management Study Progams of FHWien der WKW how to promote solution talent and why Possibilists can better drive innovation. […]Read more on Solution talent as innovation driver and courage for more Possibilism

The interest in cryptocurrencies like Bitcoin is unabated. This was also evident at the Alumni Talk on April 28. Around 65 participants listened intently to Nikolaus Jilch’s talk on “The future of money – on the trail of Bitcoin”. The alumnus of the Journalism & Media Management study program gave an insight into the history […]Read more on Bitcoin – Made for the crisis age of money

The fifth edition focused on the topic of digitalisation and the development of new formats. The expert guest was Wolfgang Geier, Editor-in-Chief of ORF 1. […]Read more on Public Value Lecture #05: Digital transformations at ORF and the development of new formats