Senior Researcher Ilona Pezenka was a guest in the Ö1 program matrix on May 29, 2020 talking about the topic of emotion tracking. She gave insights into emotion measurement using the Web Analytics Lab and explained the benefits for Marketing & Sales with respect to advertising effectiveness measurement and sales coaching. […]Read more on Emotion Tracking: Ilona Pezenka on Ö1 in the program matrix
David Bourdin, Teaching & Research Associate at the Competence Center for Marketing at FHWien der WKW, explains in a press interview how consumers can perceive global brands. […]Read more on Global business with local clichés