News

What happens behind the curtain at a fashion show? How is a fashion event managed and what does a recyclable red carpet have to do with it? Bachelor students asked these questions to the VIENNA FASHION WEEK management team as part of the “Strategic Management” lecture series in the Bachelor`s program Management & Entrepreneurship. […]Read more on There’s no such thing as impossible: strategies for success in the fashion and event industry

The Erasmus+ funded Blended Intensive Program (BIP) “International Retail Challenge” brought students from the Bachelor's program in Business Management - Entrepreneurship to the Vilniaus Kolegija in Vilnius, Lithuania, from 24 to 28 March 2025. […]Read more on International Retail Challenge in Vilnius

As part of the Project Portfolio Management course, students from the Master's program in Executive Management had the opportunity to collaborate with L’Oréal Brandstorm 2025, bringing their strategic project management expertise to life. […]Read more on Where innovation meets strategy – FHWien students stand out at L’Oréal Brandstorm

AI promises big gains for businesses, but family-owned firms are cautious to embrace it. A new study by Maija Worek from our study program Management & Entrepreneurship explores the challenges these companies face when adopting AI, and what they can do to overcome them. […]Read more on The Hidden Hurdles of AI: Why Family Businesses Struggle to Keep Up

Right at the start of the semester, students on the bachelor’s program Management & Entrepreneurship at FHWien der WKW launched an exciting practical project with the innovative start-up tissu4u.The aim: to position toilet paper as an unconventional and effective advertising format in the B2B sector. […]Read more on Students take over the toilet advertising space

Vienna faces the challenge of maintaining its high quality of life in the face of climate change and the need for sustainable resource management. Students of the Master's program in Executive Management developed innovative solutions for real-life case studies as part of the ‘International Sustainability Project’ course in cooperation with Urban Innovation Vienna - the Climate & Innovation Agency of… […]Read more on Innovations for a Sustainable Future of Vienna’s citizens

Exciting guest lectures were part of the program of the Family Business specialization for Bachelor students in the 5th semester. […]Read more on Family Business – guest lectures with researchers and practitioners

Originally planned as a theoretical group project, now, five students on the Bachelor's program in Management & Entrepreneurship are now putting their idea into practice with great commitment! They invite you to a charity event in the Hannelore Bar to help parrots in need. […]Read more on From planning to charity event: ‘Paradisium’ on December 10 in the Hannelore Bar

Together with Christine Güttel, five students from the Management & Entrepreneurship Study Programs travelled to ’s-Hertogenbusch in the Netherlands for a BIP (Blended Intense Program) at Avans University of Applied Sciences. […]Read more on Connecting and innovating in ’s-Hertogenbusch, NL

In the summer semester 2024 International Course Manager, Academic Expert & Lecturer of the Management & Entrepreneurship Study Program, Diana Muslimova, organized a transformative educational trip to Vienna for Business Innovation students and led the 2nd Responsible Research Workshop at Cambridge, emphasizing innovation and ethical research practices. […]Read more on A Summer full of Innovation and Responsible Research