Family Business & Entrepreneurship: 150 international students at FHWien der WKW
From May 12 to 16, 2025, FHWien der WKW was transformed into a center of international exchange: over 150 students and lecturers from four renowned universities took part in the largest Erasmus+ Blended Intensive Program (BIP) of the Bachelor's program in Management & Entrepreneurship to date. The topic of Family Business & Entrepreneurship: “Value Creation in Challenging Times” focused on… […]Read more on Family Business & Entrepreneurship: 150 international students at FHWien der WKW
Shaping the future with applied research
At the 18th Research Forum of Austrian Universities of Applied Sciences, which took place on May 7 and 8, 2025 at FH Campus Wien, numerous researchers from FHWien der WKW presented their results under the motto “Doing Research - Shaping the Future”. […]Read more on Shaping the future with applied research
Why practicing values is the key to sustainable leadership
“Values are non-negotiable!” says Peter Kaiser, Deputy Secretary General of the Austrian Red Cross. He presented the strategy and impact of the country's largest humanitarian aid organization to interested students. […]Read more on Why practicing values is the key to sustainable leadership
There’s no such thing as impossible: strategies for success in the fashion and event industry
What happens behind the curtain at a fashion show? How is a fashion event managed and what does a recyclable red carpet have to do with it? Bachelor students asked these questions to the VIENNA FASHION WEEK management team as part of the “Strategic Management” lecture series in the Bachelor`s program Management & Entrepreneurship. […]Read more on There’s no such thing as impossible: strategies for success in the fashion and event industry
International Retail Challenge in Vilnius
The Erasmus+ funded Blended Intensive Program (BIP) “International Retail Challenge” brought students from the Bachelor's program in Business Management - Entrepreneurship to the Vilniaus Kolegija in Vilnius, Lithuania, from 24 to 28 March 2025. […]Read more on International Retail Challenge in Vilnius
Where innovation meets strategy – FHWien students stand out at L’Oréal Brandstorm
As part of the Project Portfolio Management course, students from the Master's program in Executive Management had the opportunity to collaborate with L’Oréal Brandstorm 2025, bringing their strategic project management expertise to life. […]Read more on Where innovation meets strategy – FHWien students stand out at L’Oréal Brandstorm
The Hidden Hurdles of AI: Why Family Businesses Struggle to Keep Up
AI promises big gains for businesses, but family-owned firms are cautious to embrace it. A new study by Maija Worek from our study program Management & Entrepreneurship explores the challenges these companies face when adopting AI, and what they can do to overcome them. […]Read more on The Hidden Hurdles of AI: Why Family Businesses Struggle to Keep Up
Students take over the toilet advertising space
Right at the start of the semester, students on the bachelor’s program Management & Entrepreneurship at FHWien der WKW launched an exciting practical project with the innovative start-up tissu4u.The aim: to position toilet paper as an unconventional and effective advertising format in the B2B sector. […]Read more on Students take over the toilet advertising space
Innovations for a Sustainable Future of Vienna’s citizens
Vienna faces the challenge of maintaining its high quality of life in the face of climate change and the need for sustainable resource management. Students of the Master's program in Executive Management developed innovative solutions for real-life case studies as part of the ‘International Sustainability Project’ course in cooperation with Urban Innovation Vienna - the Climate & Innovation Agency of… […]Read more on Innovations for a Sustainable Future of Vienna’s citizens
Family Business – guest lectures with researchers and practitioners
Exciting guest lectures were part of the program of the Family Business specialization for Bachelor students in the 5th semester. […]Read more on Family Business – guest lectures with researchers and practitioners