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What can I do with a degree in Management & Entrepreneurship?

June 3, 2026

The Bachelor’s program in Management & Entrepreneurship at FHWien der WKW is a practical study program for business management generalists. It is aimed at anyone who would like to take on management responsibilities or start their own business in the future.

What skills are taught in the management study program?

The Management – Entrepreneurship study program combines economic expertise with soft skills and entrepreneurial thinking. Graduates acquire the following skills:

  • Business management knowledge: accounting, controlling, marketing, human resources management, financial management
  • Entrepreneurship & innovation management: start-ups, scaling, change processes
  • Communication & social skills: presenting, negotiating, team leadership
  • Strategic thinking: corporate development, market analysis, business planning
  • Legal understanding: commercial law, contract law, corporate law

What career opportunities are available after studying management?

The areas of application are diverse – both in established companies and in your own start-up. Typical career fields:

  • Junior manager in controlling, marketing, human resources management, organization
  • Management consultant or project manager
  • Founder of your own start-up or company
  • Franchisee or company successor
  • Executive assistant

In which industries can you work?

Graduates of the Bachelor’s program in Management & Entrepreneurship are flexible and can work in a wide variety of areas of the economy:

  • Industry: e. g. manufacturing companies, automotive industry, mechanical engineering
  • Trade: retail, wholesale, e-commerce
  • Services: agencies, IT service providers, financial service providers
  • Consulting: management consulting, HR consulting, innovation consulting
  • Non-profit & NGOs: organizations with a social mission
  • Start-ups & scale-ups: young companies with growth potential

A broad business education opens doors in almost all sectors – whether in traditional medium-sized companies, international corporations or the dynamic start-up scene.

Who is the business management degree program suitable for?

The Bachelor’s program in Management & Entrepreneurship is specifically aimed at different target groups with clear career goals:

  • Graduates of all types of schools with a high school diploma who are considering a career in business management and want to keep all doors open in a wide variety of industries and professional fields – such as controlling, marketing or human resources management.
  • (Future) entrepreneurs, who want to implement their business ideas professionally or manage their existing company in a crisis-proof and sustainable manner.
  • Specialists from technical or scientific fields who need business management expertise for the next step in their career in a management position. The part-time program is ideal for this!

The program provides a solid foundation for anyone who thinks entrepreneurially, wants to take on responsibility and wants to develop their skills in a practical way.

Convinced? Here are all the details about the Bachelor’s program in Management – Entrepreneurship as well as information about the admissions procedure and the curriculum.