How can an insurance company effectively engage younger audiences on platforms like Instagram and TikTok? Students from the Bachelor’s program in Corporate Communication showed how it’s done in a hands-on project with HDI Austria.
In their second business field project of the 2025 summer semester, full-time students in the sixth semester of the Bachelor’s program in Corporate Communication Management at FHWien der WKW developed humorous and on-trend social media concepts for HDI Austria. The goal: to engage and reach younger audiences by making insurance topics both informative and entertaining.
Insurance with a (H)AHA
The assignment was to create a modern and authentic social media presence that HDI could continue to manage independently in the future. Following in-depth research on the industry landscape and target audience, six student teams dove into the creative phase. Their ideas included everything from tapping into current Gen Z trends, memes, funny fail videos, and influencer marketing to crafting catchy slogans, a custom jingle, and even designing a mascot. The concepts also featured detailed timelines and budget plans.
Head of study program David Dobrowsky and academic expert and lecturer Melanie Gratzer supported the students as coaches. Their work was complemented by a team of experts who held sessions on topics such as storytelling, budgeting, and intellectual property and data protection law.
Agency-Level Pitch to HDI Team
On May 5, 2025, the student teams presented their final concepts to an enthusiastic HDI Austria team during a professional-level pitch. Among the attendees were Vildan Günay (Video Production, Social Media & Website Management), six additional team members from Sales, Recruiting, Product Management, and Process Development, as well as CEO Thomas Lackner, who emphasized:
“Social media is a crucial pillar for the future of HDI Insurance. It’s important for us to engage the next generation through these platforms.”
The presentations impressed HDI Austria with both their content and visuals. In their final semester, the students showcased their expertise at a high level, demonstrating how strategic communication, social media know-how, and creative execution can come together to present insurance topics in a compelling and entertaining way on platforms like Instagram and TikTok.