The Institute for Digital Transformation & Strategy (IDS) at FHWien der WKW is increasingly focusing on the question of how companies – especially SMEs – can master digital change.
Digital innovations offer new business opportunities and thus great potential for established companies in all industries. In order to successfully transform their businesses, firms need to integrate these new technologies into their organizations. They are forced to leave old “paths” and create new structures and processes.
How SMEs that constitute the backbone of the Viennese economy can succeed in overcoming the challenges of this transformation is the aim of the project “Organizational Ambidexterity in SMEs”, which was launched at IDS at the beginning of April 2022. Organizational ambidexterity can be described as a firm’s ability to create and balance exploitative and explorative activities within the organization, i.e. to use existing competences in order to become more efficient and develop innovations simultaneously.
In addition, IDS will present the results of the study “Fit for the Future? How companies can master digital transformation” on June 2, 2022. The study was conducted as part of the Microeconomics of Competitiveness (MoC) Endowed Chair and funded by the Vienna Chamber of Commerce (WKW). At the Strategy Morning “Digital Future Capability“, Ann-Christine Schulz and Sebastian Eschenbach from FHWien der WKW and Viennese entrepreneur Andreas Schober from More Technology will present strategies for digital transformation in companies. Registration for the Strategy Morning is open at this link.
The study findings provide a starting point for further research in the field of “Organizational Ambidexterity in SMEs”. The project, which is funded by the City of Vienna (MA23), aims to point the way to a sound management concept for successful digital transformation.
For more information on the project “Organizational Ambidexterity in SMEs” click here.
Details and registration for the Strategy Morning “Digital Future Capability” here.