How out-of-home (OOH) advertising remains relevant in a digital media world is demonstrated by students of the Bachelor’s program in Marketing & Sales in a business field project with Gewista.
In the business field project with Gewista in the 6th semester, the full-time students of the Bachelor’s program in Marketing & Sales at FHWien der WKW developed well thought-out and sustainable marketing concepts. The aim was to position OOH as relevant for decision-makers in a digital advertising world. Equipped with a fictitious annual budget of EUR 100,000, the six agency teams worked for a semester on strategies and measures designed for a period of five years. They were supported by Academic Expert & Lecturer Hilda Helyes from the Competence Center for Marketing and head of study program Thomas Schmidt with accompanying coaching.
Marketing concepts for visibility that lasts
At the end of May, the six student teams presented their strategically thought-out, target group-specific marketing concepts to Gewista and the lecturer team. Andrea Groh, Chief Sales Officer (CSO) at Gewista, was particularly impressed by the combination of the classic strengths of OOH – visibility, reach and physical presence – and digital innovations as well as an experience-oriented approach:
“It was a fresh approach for us! It was very good to know how the students – the future decision-makers – see us. Many ideas have the potential to be put into practice by us!”
Through business field projects, students at FHWien der WKW are prepared for the real world of work in the professional field – from the briefing to the pitch based on a real assignment from companies and organizations.