Students from the Bachelor’s program in Corporate Communication saw their event ideas come to life at “Her(t)z – the RMS Audio Event” on June 26, 2025.
During the 2024/25 winter semester, full-time students in the Bachelor’s program in Corporate Communication (3rd semester) developed creative event concepts for RMS Austria under the guidance of coaches Birgit Schaller and Cathrin Chromy. The new event “Her(t)z – the RMS Audio Event” took place on June 26, 2025, at MuTh in Augarten, and many of the students’ new ideas were professionally implemented by RMS.
For example, the name “Her(t)z” has become a reality, which the six groups with a total of 30 students had already created in the business field project, as have many other ideas, such as the assignment of presenter Kerstin Poscheschnig from Antenne Kärnten, DJ Jamie Starr from Nostalgie Österreich, and the idea of a keynote speech by a criminal psychologist executed by memory researcher Julia Shaw.
The event was rounded off with highly topical presentations by astrophysicist Prof. Harald Lesch and time expert Jonas Geissler – selected by RMS Austria – and a presentation by Stefan Gensasz, Head of Market & Media Research, who had accompanied the students on behalf of RMS Austria.
In addition, there were AI-supported and interactive audio stations during the breaks, which were based on conceptual ideas from the students.
The clients Stefan Gensasz, Head of Market & Media Research, and Maria Hüster, Head of Marketing Communications, confirm:
“It was great working with the students. We took away lots of ideas, implemented some of them this time around, and have plenty more in store for future events in our series!”
The students, who are now entering their fifth semester, were delighted to see their ideas come to life:
“This business field project was so great because you could see AND hear your ideas come to life!”