Students from the Master’s program in Marketing & Sales Management at FHWien der WKW developed a strategy concept for the Mitsubishi DENDO DRIVE HOUSE.
The Mitsubishi DENDO DRIVE HOUSE envisions that one can connect a plug-in hybrid vehicle to a rooftop photovoltaic system and a home battery of up to 10kWh. The result is greatly reduced CO2 emissions and also partial independence from the power grid.
In the business filed project with Mitsubishi, students from the Master’s program in Marketing & Sales Management at FHWien der WKW dealt with this energy and mobility concept for the future. They conducted a targeted market study and developed a strategic communication concept designed to appeal to an unusual, resource-oriented target group. The results are impressive: The presentation of the final concepts to the client Mitsubishi was a complete success. Seyla Hodzic, Marketing Manager Mitsubishi Motors Austria, is very pleased with the results of the collaboration:
“We are always pleased to see the great commitment with which the students approach the task. We would like to express our greatest praise to the students for their great concepts!”
A summary of the business field project has now been published in the current Mitsubishi magazine (pp. 46–47)!