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Certified Expert HR Management in Tourism
University places

The compact training course

Professional HR management for tourism businesses

The tourism industry is in upheaval and companies are confronted with structural changes as well as an enormous shortage of skilled workers. In order to counteract these developments and to retain existing personnel resources, a professionalization offensive in the area of HR Management is required. This is exactly where the continuing education program HR in Tourism comes in.


  • Transfer of condensed HR know-how in max. 10 months
  • High practical orientation in combination with university background
  • Coaching by experienced experts
  • Fireside chats with practitioners and visits to best practice companies
  • Increasing the attractiveness of tourism as an employer and improving the employee experience of employees in tourism businesses


Type of degree program

Part-time (PT)

3 onsite modules of 3 days each, 1 online module (3 x 1 day)

Language of instruction


Start of program

September 2025

Dates & Place

  • Modul 1: September 2025 in Salzburg
  • Modul 2: November 2025 Online
  • Modul 3: January 2026 in Innsbruck
  • Modul 4: March 2026 in Vienna


Admission requirements



€ 5,480 for the whole program (excl. travel/accommodation/catering)


Here you find an overview of the funding opportunities.


via email to

Focus & Qualifications

Become an HR all-rounder for tourism in 10 months

In 4 modules (each lasting 3 days in Innsbruck, Salzburg, Vienna and online), the program covers practice-oriented specialist knowledge from HR management and tourism. The lecturers are practitioners from both industries on the one hand and experts from FHWien der WKW on the other hand and support the participants in their further development to become specialists in HR management with a focus on tourism.

The program is aimed at employees and managers who want to implement modern HR approaches in their organization, but also for young professionals who want to start their career in the tourism industry.

Participants complete the course as a Certified Expert for HR Management in Tourism after attending the 4 modules and writing a final thesis.


The compact course supports companies in tourism in professionalizing their human resources management and prepares career changers for their new job:

Module 1 "Kick-off: Starting together" (18.-20.9.2024)

Main topics: Personality development and trends in HR

  • Day 1: Program introduction, team and personality development
  • Day 2: Basics of HR management
  • Day 3: Organizational development, new work, process management

Between module 1 and 2: “1:1 coachings” with Heads of Program

Module 2 "Developing organizations and employees” (19.11./26.11./3.12.2024, ONLINE)

Main topics: Generational diversity & the power of communication

  • Day 1: Basics of learning and development
  • Day 2: Generation management & change management
  • Day 3: Basics of communication, body language, rhetoric & appearance

Between modules 2 and 3: Peer coaching sessions

Module 3 "Holding conversations” (14.-16.1.2025)

Main topics: Employment law, interviewing & coaching techniques

  • Day 1: Interviewing basics: conducting interviews, employee and feedback interviews
  • Day 2: Advanced conversation techniques: coaching techniques, solution-focused questions
  • Day 3: Fundamentals of labor law

Between module 3 and 4: Preparation of the final thesis

Module 4 "Designing the employee journey" (18.-20.3.2025)

Main topics: Attractiveness of the company/processes to contemporary employer branding

  • Day 1: “A map of positive experiences” – proactively designing the employee journey in tourism
  • Day 2: Talents wanted, employer branding – what is really important to us: values and corporate culture
  • Day 3: Presentation of final papers, lessons learned and challenges for the future

The program will be complemented by fireside chats with practitioners and tours to best practice companies from the tourism & hospitality industry

Quotes of experts & graduates

Job & Career

Areas of Operations / Target Groups

  • Interested and committed employees at all levels of the tourism industry who want to acquire professional HR know-how
  • Career changers from all industries with an interest in tourism and HR
  • Bachelor and Master graduates from HR programs who want to start their career in the tourism industry

Career Opportunities

Possible fields of activity after completion of the course are:

  • Operational HR Management
  • HR Business Partner
  • Recruiting & Employer Branding
  • Wellbeing & Feel-Good Management
  • Learning & Development
  • Talent Management



  • Tax reimbursement: You can write off the tuition fees against your taxes, as long as the continuing education program is relevant or related to your current occupational field. The tax advantage depends on your total income. You could be reimbursed for up to 43.6 % of the tuition fees!
    More information can be found here:
    Bundesministerium für Finanzen (Federal Ministry of Finance)
    Johannesgasse 5, 1010 Vienna
    Tel.: 01/514 33-0
    E-mail contact form
  • Tax deductibility for companies:
    Entrepreneurs can deduct continuing education costs as business expenses.
    More information can be found here:
    Bundesministerium für Finanzen (Federal Ministry of Finance)
    Johannesgasse 5, 1010 Vienna
    Tel.: 01/514 33-0
    E-mail contact form

Grants in Austria

Grants at the federal state level

All information is without guarantee. Please be aware that we cannot make any guarantees about subsidies!

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Martina Plonner

Martina Plonner

Initiatorin & Lehrgangsbegleitung
leaderswork consulting gmbh

The program is carried out with the cooperation partner leaderswork consulting gmbh.

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