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Research at FHWien der WKW

Publications & Presentations

Found 43 publications

The Interplay of Organic Label, Natural Imagery, and Domestic Country-of-Origin Claim in Shaping Consumer Responses: Independent, Interactive, and Conditional Effects

Year of publication: 2024
Medium: Annual Meeting of the Association of Marketing Theory & Practice (AMTP)
Authors: Bourdin, D., & Frankhofer, P.
Category: Presentation at scientific conference
Study program: Marketing & Sales Management

Eyetracker: Psychophysiologische Messung

Year of publication: 2023
Medium: Happy Thinking People
Authors: Pezenka, I., & Bourdin, D.
Category: Presentation at practice oriented event
Study program: Marketing & Sales Management

Norms Governing Consumer-Brand Relationships: Development and Measurement Validation

Year of publication: 2023
Medium: Academy of Marketing Science (AMS) Annual Conference
Authors: Bourdin, D., Makri, K., & Halkias, G.
Category: Presentation at scientific conference
Study program: Marketing & Sales Management

Perception and Processing of ‘Green’ Cues in Fashion Online Stores: An Eye Tracking Experiment

Year of publication: 2023
Medium: European Marketing Academy (EMAC) Regional Conference
Authors: Bourdin, D., Greslehner, L., & Pezenka, I.
Category: Presentation at scientific conference
Study program: Marketing & Sales Management

The Influence of Employee Accent on Customer Participation in Services

Year of publication: 2023
Medium: Journal of Service Research
Authors: Bourdin, D., Sichtmann, C., & Davvetas, V.
Category: Article in scientific journal (peer reviewed)
Study program: Marketing & Sales Management

The Interplay of Organic Labels, Domestic Country-of-Origin Cues, and Natural Imagery in Shaping Consumers’ Attitudinal and Behavioral Responses to Dairy Products

Year of publication: 2023
Medium: 8. French-Austrian-German Workshop on Consumer Behavior
Authors: Frankhofer, P., & Bourdin, D.
Category: Presentation at scientific conference
Study program: Marketing & Sales Management

What Can I Expect From This Brand? Development and Validation of a Consumer-Brand Relationship Norms Scale

Year of publication: 2023
Medium: Global Marketing Conference
Authors: Bourdin, D., Makri, K., & Halkias, G.
Category: Presentation at scientific conference
Study program: Marketing & Sales Management

Analyzing Cultural Differences of Destination Commercials Using Facial Expression Analysis

Year of publication: 2022
Medium: Tourism, Hospitality & Events International Conference (THE INC)
Authors: Weismayer, C., Pezenka, I., Bourdin, D., & Gómez-Díaz, L.
Category: Presentation at scientific conference
Study program: Marketing & Sales Management

Are Consumers More Hesitant to Co-Produce Services With Foreign-Accented vs. Local Employees?

Year of publication: 2022
Medium: Consortium for International Marketing Research (CIMaR) Annual Conference
Authors: Bourdin, D., Sichtmann, C., & Davvetas, V.
Category: Presentation at scientific conference
Study program: Marketing & Sales Management

Is There More Than One Ratio Bias? If So, Why?

Year of publication: 2022
Medium: Journal of Behavioral Decision Making, 35(3), e2263
Authors: Bourdin, D., Engin, A., & Vetschera, R.
Category: Article in scientific journal (peer reviewed)
Study program: Marketing & Sales Management

lntuition and Cognition: How First lmpressions Lead to Biased Consumer Behavior

Year of publication: 2022
Medium: Dissertation, Universität Wien
Authors: Bourdin, D.
Category: Abschlussarbeit/Dissertation
Study program: Marketing & Sales Management

Marketing-Ethik

Year of publication: 2022
Medium: in: Aßländer, M. (Ed.): Handbuch Wirtschaftsethik, 2. Auflage, Stuttgart/Weimar: Metzler Verlag
Authors: Riegler, M., Bourdin, D., Scholz, M.
Category: Contribution in anthology/conference proceedings (full paper)
Study program: Institute for Business Ethics & Sustainable Strategy

Poker Face or Smiley Face? The Interplay of Employees’ Emotional Expressiveness and Personality in Shaping Job Skills

Year of publication: 2022
Medium: Frontiers in Service
Authors: Bourdin, D., Pezenka, I., & Weismayer, C.
Category: Presentation at scientific conference
Study program: Marketing & Sales Management

Sharing Emotions: Empathy and Its Influence on Selling Skills

Year of publication: 2022
Medium: European Marketing Academy (EMAC) Annual Conference
Authors: Pezenka, I., Weismayer, C., & Bourdin, D.
Category: Presentation at scientific conference
Study program: Marketing & Sales Management

Sind Frauen die besseren Verkäuferinnen?

Year of publication: 2022
Medium: Zukunft verantwortungsvoll gestalten – Forschungsforum der österreichischen Fachhochschulen 2021
Authors: Pezenka I., Bourdin D.
Category: Contribution in anthology/conference proceedings (full paper)
Study program: Marketing & Sales Management

Visualization and Framing of Numerical Information in ‘Green’ Brand Messages

Year of publication: 2022
Medium: American Marketing Association (AMA) Global Marketing Special Interest Group Conference
Authors: Bourdin, D., Pezenka, I., & Reiter, G.
Category: Presentation at scientific conference
Study program: Marketing & Sales Management

Zahlen zaubern uns Ideen in den Kopf

Year of publication: 2022
Medium: Die Presse (AT), 10.09.2022, by Veronika Schmidt.
Authors: Bourdin, D.
Category: Article in mass media
Study program: Marketing & Sales Management

Automat statt Akzent

Year of publication: 2021
Medium: studio! (Heft 2/2021)
Authors: Bourdin, D.
Category: Article in industry media
Study program: CC for Marketing

Customer Attitudes Towards Foreign-Accented Employees: Consequences for Voluntary, Replaceable, and Mandatory Customer Participation in Services

Year of publication: 2021
Medium: American Marketing Association (AMA) Winter Academic Conference
Authors: Bourdin, D., & Sichtmann, C.
Category: Presentation at scientific conference
Study program: CC for Marketing

Decision-Maker Characteristics and the Ratio Bias: What Drives Preferences for Ratios of High vs. Low Numbers?

Year of publication: 2021
Medium: European Conference on Operational Research
Authors: Engin, A., Vetschera, R., & Bourdin, D.
Category: Presentation at scientific conference
Study program: Marketing & Sales Management