Found 83 publications
Is There More Than One Ratio Bias? If So, Why?
Year of publication: 2022
Medium: Journal of Behavioral Decision Making, 35(3), e2263
Authors: Bourdin, D., Engin, A., & Vetschera, R.
Category: Article in scientific journal (peer reviewed)
Study program: Marketing & Sales Management
lntuition and Cognition: How First lmpressions Lead to Biased Consumer Behavior
Year of publication: 2022
Medium: Dissertation, Universität Wien
Authors: Bourdin, D.
Category: Abschlussarbeit/Dissertation
Study program: Marketing & Sales Management
Poker Face or Smiley Face? The Interplay of Employees’ Emotional Expressiveness and Personality in Shaping Job Skills
Year of publication: 2022
Medium: Frontiers in Service
Authors: Bourdin, D., Pezenka, I., & Weismayer, C.
Category: Presentation at scientific conference
Study program: Marketing & Sales Management
Sharing Emotions: Empathy and Its Influence on Selling Skills
Year of publication: 2022
Medium: European Marketing Academy (EMAC) Annual Conference
Authors: Pezenka, I., Weismayer, C., & Bourdin, D.
Category: Presentation at scientific conference
Study program: Marketing & Sales Management
Sind Frauen die besseren Verkäuferinnen?
Year of publication: 2022
Medium: Zukunft verantwortungsvoll gestalten – Forschungsforum der österreichischen Fachhochschulen 2021
Authors: Pezenka I., Bourdin D.
Category: Contribution in anthology/conference proceedings (full paper)
Study program: Marketing & Sales Management
The lights and darks of unlimited access to information, social media and word of mouth in higher education marketing: Why better-informed students may be less satisfied
Year of publication: 2022
Medium: ICFET '22: Proceedings of the 8th International Conference on Frontiers of Educational Technologies
Authors: Zehetner, A.; Pezenka, I.
Category: Contribution in anthology/conference proceedings (full paper)
Study program: Marketing & Sales Management
The lights and darks of unlimited access to information, social media and word of mouth in higher education marketing: Why better-informed students may be less satisfied.
Year of publication: 2022
Medium: International Conference on Frontiers of Educational Technologies (ICFET)
Authors: Zehetner A., Pezenka I.
Category: Presentation at scientific conference
Study program: Marketing & Sales Management
Visualization and Framing of Numerical Information in ‘Green’ Brand Messages
Year of publication: 2022
Medium: American Marketing Association (AMA) Global Marketing Special Interest Group Conference
Authors: Bourdin, D., Pezenka, I., & Reiter, G.
Category: Presentation at scientific conference
Study program: Marketing & Sales Management
Zahlen zaubern uns Ideen in den Kopf
Year of publication: 2022
Medium: Die Presse (AT), 10.09.2022, by Veronika Schmidt.
Authors: Bourdin, D.
Category: Article in mass media
Study program: Marketing & Sales Management
„Zukunft verantwortungsvoll gestalten“. Eine Einleitung
Year of publication: 2022
Medium: Zukunft verantwortungsvoll gestalten – Forschungsforum der österreichischen Fachhochschulen 2021
Authors: Russmann U., Pezenka I., Ortiz D.
Category: Contribution in anthology/conference proceedings (full paper)
Study program: Marketing & Sales Management
Are Women better Sellers? Gender Differences in Emotion Expression during Sales Conversations
Year of publication: 2021
Medium: Proceedings of the Global Sales Science Institute / AMA Sales SIG Conference
Authors: Pezenka, I.
Category: Contribution in anthology/conference proceedings (full paper)
Study program: Marketing & Sales Management
Are Women better Sellers? Gender Differences in Emotion Expression during Sales Conversations
Year of publication: 2021
Medium: Global Sales Science Institute / AMA Sales SIG Conference
Authors: Pezenka, I.
Category: Presentation at scientific conference
Study program: Marketing & Sales Management
Decision-Maker Characteristics and the Ratio Bias: What Drives Preferences for Ratios of High vs. Low Numbers?
Year of publication: 2021
Medium: European Conference on Operational Research
Authors: Engin, A., Vetschera, R., & Bourdin, D.
Category: Presentation at scientific conference
Study program: Marketing & Sales Management
Embedding Automated Emotional Analysis into Role-Playing Exercises: Benefits for Sales Education and Training
Year of publication: 2021
Medium: Journal of Selling
Authors: Pezenka, I.; Bourdin, D.
Category: Article in scientific journal (peer reviewed)
Study program: Marketing & Sales Management
Sind Frauen die besseren Verkäufer(innen)?
Year of publication: 2021
Medium: Tagungsband des 14. Forschungsforums der Österreichischen Fachhochschulen
Authors: Pezenka, I.; Bourdin, D.
Category: Contribution in anthology/conference proceedings (full paper)
Study program: Marketing & Sales Management
Sind Frauen die besseren Verkäufer(innen)?
Year of publication: 2021
Medium: Forschungsforum der Österreichischen Fachhochschulen
Authors: Pezenka, I.; Bourdin, D.
Category: Presentation at scientific conference
Study program: Marketing & Sales Management
The Compensatory Influences of Country Stereotypes and the Global/Local Nature of Brands on Consumer Responses: An Extended Framework
Year of publication: 2021
Medium: Journal of Business Research
Authors: Bourdin, D., Halkias, G., & Makri, K.
Category: Article in scientific journal (peer reviewed)
Study program: Marketing & Sales Management
The Influence of Admiration on Intentions to Visit and Recommend a Destination: The Moderating Role of Negative Basic Emotions
Year of publication: 2021
Medium: 4th International Conference on Tourism Research (ICTR)
Authors: Gómez-Díaz, L., Bourdin, D., Pezenka, I.
Category: Presentation at scientific conference
Study program: Marketing & Sales Management
Using Automated Facial Expression Analysis to Explore How Emotions Affect Tourists’ Behavioral Intentions in Times of Crisis
Year of publication: 2021
Medium: European Marketing Academy (EMAC) Regional Conference
Authors: Gómez-Díaz, L., Bourdin, D., & Pezenka, I.
Category: Presentation at scientific conference
Study program: Marketing & Sales Management
100% Distance Learning von heute auf morgen – eine Umfrage unter Studierenden an der FHWien der WKW im April 2020
Year of publication: 2020
Medium: FNMA Magazin – Forum Neue Medien in der Lehre Austria, Sonderausgabe „Plötzlich online“, 38–41.
Authors: Pezenka, I., Rußmann, U., Schwarzbauer, T., & Bernhard, J.
Category: Article in industry media
Study program: Marketing & Sales Management