All preparations are completed and we are ready for the great journey. Every year we share the module “Online Communication” with our colleagues from Capilano University in Vancouver!
The colleagues of Capilano University set up an exciting and instructive program for our MBA students. In addition to interesting lectures on strategic digital communications, social media marketing tools, etc. some guest speakers were invited to speak on the hot topic of “Online Privacy & Reputation Management“.
How online communication works in practice and which comprehensive areas have to be considered is illustrated to our students at numerous company site visits.
However, the highlight of our 2-week stay is the communication concept. Our students develop an “online communication strategy” for a real Canadian company – which has to be presented to representatives of the companies at the end.