The demand for experts in the digital field is rising sharply. Companies are intensively looking for employees who bring a combination of IT and marketing knowledge. The unique Master’s program MSc Digital Communication & Marketing creates precisely this interdisciplinary competence.
By Gerald Janous, Head of Program MSc Digital Communication & Marketing
Top careers in areas such as communications, marketing and sales increasingly require digital expertise, and a number of new fields of activity and professions are emerging. A wide range of technical skills is required at all hierarchical levels. However, most marketing curricula do not cover these – and this is precisely the special feature of our continuing education program, which turns communication and marketing experts into profound IT specialists.
The Master’s program MSc Digital Communication and Marketing takes this development into account and focuses on specific IT knowledge combined with a high level of application of what has been learned. The theoretical specialist input from the lecturers is always closely related to practical implementation in the profession. And the students can immediately practice and perfect the transfer of this knowledge into practice on problems in their companies.
Digi-Benefits & Career Opportunities
No previous IT knowledge is required for the marketing-relevant modules of Business Informatics – these are systematically built up and deepened. The digital skills acquired prepare students for careers in the field of digital communication, marketing and sales, for example for the following areas of responsibility:
- Design of automated marketing and sales processes
- Development of mobile advertising strategies and marketing of apps
- Design of product and pricing policy for the online area
- Definition of content strategy and working with content management systems
- Design and creation of websites
- Use of data warehouse systems and data mining methods
Digi-Winner and training funding up to 5,000 euros
Anyone who invests in continuing education in the area of digitization today will be among the winners for that alone. In addition, there are also various subsidies in this area. For example, the “Arbeiterkammer Wien” (AK) and the “Wiener ArbeitnehmerInnen Förderungsfonds” (waff) offer up to 5,000 euros in funding for professional training in the digital field with the “Digi-Winner” program. The basic requirement is that you have your main residence in Vienna and are a member of the “Arbeiterkammer Wien”. All further information about this project is available online.
Do you have questions about the Master’s program MSc Digital Communication & Marketing? Feel free to contact our Head of Program Gerald Janous via telephone 0800 40 00 77-02 or via e-mail.