News

Melanie Karlinger graduated from FHWien der WKW with a Master's degree in Marketing & Sales Management. In her thesis, which was awarded second place by edcom, she investigates the factors influencing impulsive buying behavior in online food retailing. […]Read more on See, click, buy – a close look at impulse buying in online retailing

In collaboration with Deloitte Digital, students from the 4th semester of the Bachelor's program in Digital Business designed and implemented technical solutions that will help car manufacturers improve customer experience and brand awareness. […]Read more on “The future of automotive”: exciting practical project with Deloitte Digital

Simon Lehrner and Matthew Urmston from our Competence Center for Business English were proud to recently present at the most important annual conference in Europe for English instructors. They attended the 55th International  IATEFL Conference and Exhibition in Belfast, Northern Ireland, where they held a presentation entitled “Designing engagement: A case study for playful remote […]Read more on CCBE at the 55th IATEFL Conference in Belfast

The students of the Bachelor's program in Digital Business completed an exciting practical project with Austrian Airlines. […]Read more on FHWien der WKW and Austrian Airlines take off

As part of the leading conference on organizational research, researchers from IDS at FHWien der WKW, TU Wien and FU Berlin invited to discuss the question: What impact do algorithms and AI technologies have on decision-making processes in organizations? […]Read more on Orgachines?! – Algorithms, AI & Organization at the EGOS Colloquium in Vienna

Companies are increasingly required to act in a socially and ecologically sustainable manner. The City of Vienna Competence Team “Change for Corporate Sustainability” supports Austrian companies with the research project “Transformation for Sustainability” in their strategic transformation towards sustainability and supports sustainability-oriented innovation. The competence team is funded by the City of Vienna and is based at the Institute for… […]Read more on Support for companies in the transition to more sustainability

Especially the region of Xinjiang in the northwest of the P.R. China is known for systematic human rights violations. Alicia Hennig from the International University Institute Zittau (TU Dresden) talked about her current research and her personal approach to this topic with Radio Radieschen. […]Read more on Human Rights Responsibility of Businesses in China – Podcast with Alicia Hennig

Students from the English-taught Bachelor's program in Corporate Communication at FHWien der WKW created emotionally charged launch campaigns for the new Oral-B iO electric toothbrush. […]Read more on Corporate Communication students blowing minds with product launch campaigns for Proctor & Gamble

In the course of the business field projects, the students from the Bachelor's programs in Corporate Communication and Marketing & Sales at FHWien der WKW are supported by the Competence Center for Leadership & Social Skills in matters of teamwork. […]Read more on Social skills for teamwork and group dynamic processes in projects

In a business field project with the Austrian Camping Club, the part-time students of the Bachelor's program in Corporate Communication created communication concepts to reach a new target group in the summer semester of 2022. […]Read more on Into camping vacation in the business field project with the Austrian Camping Club