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Multi-media practice in journalism education

January 27, 2022

Last winter semester, the course “Multi-media practice” focused on the multi-media design of journalistic content in journalism training. The students of the Bachelor’s program Content Production & Digital Media Management designed a radio program, produced fact-check videos, developed innovative interview formats and designed a multimedia online magazine. The resulting work was presented in an online project presentation.

In small groups and under the guidance of experienced journalists, the students had to deal independently with the respective media genres and prepare the chosen topics in an innovative way. The goal was to see already learned individual skills in a larger context and to produce a larger whole.

The approaches in the individual groups were as different as the media genres themselves: For example, the students were able to work freely from media restrictions in the design of the online magazine – from journalistic articles to documentation to artistic abstraction. Under the title “(SEHN)SUCHT” (addiction), articles were written about addiction to shopping, gambling, workaholism and longing.

For the design of the interview magazine “Das Interview”, the students first dealt with different interview forms, the interview itself and the importance of the interview setting. The design task then consisted of developing new innovative interview formats and conducting them themselves. Under the motto “Interviews as colourful as the people behind them”, the students talked to a wide variety of people, got to know people and packed their stories into exciting interviews.

The students working on the topic of fact-checking dealt with the changes brought about by social networks and the resulting challenges for journalism. Whereas in the past it was often about the pure dissemination of information, the journalistic task is increasingly shifting towards verification, checking and classification. The aim of the project was to develop this new journalistic craft in the best possible way – from research to the design of a fact check in video form.

Enlightening, journalistic, informative was the demand on the radio group. Under the title “With appetite into the future!” they developed a one-hour radio programme on the topic of nutrition of today and tomorrow. Contributions with background information, expert interviews and opinion polls were produced in the studio. In addition to designing their own presentation, they also had to choose the right music. Specially designed videos and promos were produced to promote the programme on various social media channels. In the programme, the students dealt with issues such as a guilty conscience when eating, food influencers, what social classes have to do with our eating behaviour and the influence of climate change on our diet.


Titelbild Projekt Sehnsucht (SEHN)SUCHT

Project lead: Jeff Mangione

Where exactly does addiction begin and when does it develop into a pathological craving? What is the difference between addiction and dependence? When does our desire win over our rational mind? And how does a person get out of it?

Titelbild Projekt Das interview Das Interview – Interviews as colourful as the people behind them

Project lead: Münire Inam & Nicola Löwenstein

Under this theme, we got to know people and packed their stories into exciting interviews. From a former prison inmate to a drag queen to Tinder matches: We left no stone unturned.

As part of the play of colours, we have divided our interviews into five categories. But see for yourself.

Fact checking for social media

Project lead: Patrick Swanson

In the “Multi-media practice” in the ZIB Social Media team, we deal with how false information, conspiracy theories and targeted manipulation spread via social networks. The central question was how can journalists react to the challenge of “fake news”? And how does factchecking work best? Three fact-checking videos were produced.

  1. Fact-check: Waste separation-
  2. Fact-check: Climate killer cow –
  3. Fact-check: Electric cars –
Titelbild Projekt RadioLab RadioLab – Mit Appetit in die Zukunft

Project lead: Sylvia Reim

Are we still allowed to eat anything at all without a guilty conscience? Or only when influencers offer us a discount code for it? Do social classes have anything to do with our eating habits? And what will happen to our beloved beer if climate change continues like this? Hungry for answers? WE serve them to you on a silver platter.