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HRO meets Cluster: #NWOW

June 3, 2019

HRO Expert Dr. Barbara Covarrubias Venegas gives a speech at this year’s Clustering Conference in Spain

Dr. Barbara Covarrubias Venegas, researcher at the Department of Management and expert on New Ways of Working, was invited to give a speech at the Clustering Conference 2019: Human and Relational Resources at the University of Valencia/Spain.

The two-day conference, which is being held for the 4th time, brings together researchers from all over the world, offers a variety of activities around local contexts and globalization and concerns itself with the phenomenon of geographical agglomerations of companies and organizational models. Information and communication technologies enable new forms of collaboration and communication, “New Work” is defined as a work design in which employees can control the time and place of their work themselves, while being supported by electronic communication. There is already evidence that new, flexible ways of working lead to higher productivity, lower staff turnover and fewer absences. But time and location flexibility force organizations and clusters to rethink and/or redesign their structures and processes to become more efficient in an increasingly complex and digital environment. Therefore, it is of utmost importance to develop digital leadership competencies to take advantage of NWOW in clusters without losing the three basic principles of clustering, namely commonality – concentration – connectivity. It was precisely this problem that Dr. Barbara Covarrubias Venegas’s speech on “Remote workforce connected and sharing knowledge” addressed. A panel of experts then discussed various approaches with the participants.

Dr. Barbara Covarrubias Venegas