Students of the Bachelor’s program in Tourism & Hospitality Management visited the Ottakringer Brewery in Vienna. As part of the “Event & Congress Design” specialization, they got to know this unique event location.
The Ottakringer brewery looks back on a long and eventful history. Beer has been brewed here in accordance with the Viennese Purity Law since 1839. Today, the Ottakringer Brewery is not only one of Austria’s best-known beer brands, but also a popular event location.
Insights into the world of event management
Samantha Breitler, Event Manager at the Ottakringer Brewery, explained the special features of the event location to the students and lecturer Tarek Sharif. In addition to many external events (concerts, trade fairs, conferences, weddings, etc.), some in-house events (beer festival, Christmas market) also take place here. The event management team is therefore faced with a variety of challenges and tasks, which they were happy to share with the students.
The students then visited the Ottakringer Brewery event location. They familiarized themselves with the various rooms and received information about the many technical possibilities of the location. Of course, a tasting of the “16er Blechs” was a must at the end. A big thank you to Samantha Breitler and her team for these intensive insights.
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