Try-out seminar “AI in journalism: tools, workflows and quality management”

In our free hands-on seminar “AI in Journalism: Tools, Workflows and Quality Management” you will learn how to use artificial intelligence (AI) applications in your daily journalistic work in a creative, profitable and quality-conscious way. You will not only learn the basics of how ChatGPT, Midjourney & Co. work, but also develop and test your own ideas for using AI tools – whether in your newsroom, for your social media posts or for a personal content project. We will discuss examples of targeted database searches, the generation of text, image or video content, and automated editorial workflows. It is always important to critically reflect on the journalistic requirements for ethically responsible and high-quality content with the automatically generated output of the tools.

Lecturers

Our experienced lecturers will provide you with valuable insights from the practice of cross-media news production: Robert Varga, Chief Product Officer of the Austria Press Agency (APA), and Jakob Weichenberger, data journalist at “Zeit im Bild” (ORF), will share their experiences from the newsroom and accompany you on your journey of discovery through the exciting world of AI. Under their guidance, you will develop your own concept for the journalistic use of AI tools. This will be discussed with the other participants in a final presentation.

Target Group

This seminar is aimed at anyone interested in the Vienna Management Academy’s cross-media and data journalism training programs: freelance or employed journalists, editors and media professionals who want to learn more about digital content production. Initial experience with AI tools is helpful, but not required. In this trial seminar, you can find out how our practice-oriented courses at the Vienna Management Academy work. The seminar gives you an impression of our new continuing education courses that start in September 2024:

• Academic Expert for Cross-Media Journalism (2 semesters)
• Academic Expert for Data Journalism (2 semesters)
• MA (CE) Cross-Media and Data Journalism (3 semesters)

Program

Which skills will you gain from this course?   

• Basic knowledge of how AI applications work
• Function and overview of different tools
• Skills to critically reflect on journalistic responsibility, quality and ethics
• Skills to develop your own AI concepts and assess potential challenges
• Project work

Schedule:

Content:

• Introduction to generative AI for media companies
• Use of AI tools in cross-media news production
• Technical, legal, ethical background (AI policy, guidelines, standards)
• Prompting for journalistic applications
• Evaluation of the tools from a journalistic & ethical perspective
• Development of an own concept for a responsible AI application
• Integration of AI tools into editorial workflows
• Evaluation of the own AI concept
• Final presentation

Registration

Participation is free and registration is binding. The number of participants is limited to 40.

Places will be allocated on a first-come, first-served basis. Please register as soon as possible (use the red button on the top right).

Technical equipment: Please bring your own laptop and smartphone. We will use both free and commercial AI tools in the seminar. Participants decide which tools they want to work with during the seminar. It may be necessary to create accounts or install apps. No programming skills are required.

Certificate & Discount

All participants in the trial seminar will receive a certificate and a 10% discount on the program fees for the AE for Data Journalism, AE for Crossmedia Journalism or MA (CE) for Crossmedia and Data Journalism if they register by June 15, 2024. Attendance at all four dates, including the final presentation, is required.

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