Together towards a sustainable and resilient future
FHWien der WKW at the 15th Research Forum for Austrian Universities of Applied Sciences […]Read more on Together towards a sustainable and resilient future
Marketing ethics international: David Bourdin as guest lecturer in Portugal
Senior Researcher David Bourdin from the Department of Communication at FHWien of WKW gave guest lectures on marketing ethics in Lisbon and Porto as part of the International Week at Universidade Europeia. […]Read more on Marketing ethics international: David Bourdin as guest lecturer in Portugal
Good Atmosphere and Exciting Findings at the “Made in Austria+” Industry Forum
In addition to the presentation of the study results, experts gave current insights into Industry 4.0 and offered perspectives on production networks of the future. As a cooperation partner, FHWien der WKW was also represented by the WebAnalyticsLab. […]Read more on Good Atmosphere and Exciting Findings at the “Made in Austria+” Industry Forum
AMA Conference 2021: Brand perception between globality and locality
David Bourdin from the Competence Center for Marketing presented his study on brand perception, published in the Journal of Business Research, at the AMA Conference 2021 in Taormina, Sicily. […]Read more on AMA Conference 2021: Brand perception between globality and locality
Between poker face and emotions: Emotional intelligence in sales conversations can be learned!
At FHWien der WKW a special kind of sales training is offered: Biometric Sales Coaching. The scientific article about this innovative didactic method has now been published in the Journal of Selling. […]Read more on Between poker face and emotions: Emotional intelligence in sales conversations can be learned!
Digitalization NOW! Why digital technologies are crucial for our future.
The City of Vienna Competence Team for the Digitalization of Communication presented the current trends around the topic of digitalization and the diverse study programs at FHWien der WKW. […]Read more on Digitalization NOW! Why digital technologies are crucial for our future.
Web Analytics Lab: Extension
From now on, researchers, teachers and students of FHWien der WKW have two fully equipped devices for Eye-Tracking, Galvanic Skin Response measurement and Face Recognition at their disposal. […]Read more on Web Analytics Lab: Extension
Chatbots – The answer to (almost) every question?
In cooperation with Haaga Helia University, Helsinki, researchers and lecturers from FHWien der WKW’s Department of Communication are investigating the effect of chatbots on users from a communication science perspective. […]Read more on Chatbots – The answer to (almost) every question?
A tiny smile makes all the difference: Measuring emotions using the Web Analytics Lab
By using the latest technology the Communication Management and Marketing & Sales Management study programs at FHWien der WKW offer their students a unique opportunity to measure emotions in advertising and sales. […]Read more on A tiny smile makes all the difference: Measuring emotions using the Web Analytics Lab
EMAC 2020: David Bourdin on emotions and accents in sales conversations
David Bourdin, Teaching & Research Associate at the Competence Center for Marketing of FHWien der WKW, presented current marketing and sales research projects at EMAC 2020. […]Read more on EMAC 2020: David Bourdin on emotions and accents in sales conversations