Digitalization NOW! Why digital technologies are crucial for our future.
The City of Vienna Competence Team for the Digitalization of Communication presented the current trends around the topic of digitalization and the diverse study programs at FHWien der WKW. […]Read more on Digitalization NOW! Why digital technologies are crucial for our future.
Communication concepts for more sustainability in the city I Business Field Project with Smart City Wien
Students of the Bachelor's program in Corporate Communication developed concepts for sustainability communication in a business field project with Smart City Wien. […]Read more on Communication concepts for more sustainability in the city I Business Field Project with Smart City Wien
Chatbots – The answer to (almost) every question?
In cooperation with Haaga Helia University, Helsinki, researchers and lecturers from FHWien der WKW’s Department of Communication are investigating the effect of chatbots on users from a communication science perspective. […]Read more on Chatbots – The answer to (almost) every question?
A tiny smile makes all the difference: Measuring emotions using the Web Analytics Lab
By using the latest technology the Communication Management and Marketing & Sales Management study programs at FHWien der WKW offer their students a unique opportunity to measure emotions in advertising and sales. […]Read more on A tiny smile makes all the difference: Measuring emotions using the Web Analytics Lab
Book tip: Red-hot anthology about digitalizing communication in organizations
Co-editor and Head of Department of Communication Sieglinde Martin and Master's graduates of FHWien der WKW’s study program in Communication Management answer current questions on the use of Facebook, Twitter, YouTube & Co in external corporate communications. […]Read more on Book tip: Red-hot anthology about digitalizing communication in organizations
Professional Instagram pages: What’s hot and what’s not
Uta Rußmann, Senior Researcher at FHWien der WKW, analyzes users perception of images and videos on professional Instagram pages. […]Read more on Professional Instagram pages: What’s hot and what’s not