Students in the Bachelor’s program in Corporate Communication demonstrated how safety communication can reach young audiences in an emotional, relatable, and effective way.
During the summer semester of 2026, full-time students in the sixth semester of the Bachelor’s program in Corporate Communication developed communication strategies for the Austrian Road Safety Board (Kuratorium für Verkehrssicherheit, KFV) as part of their second business field project. The focus was on how to effectively reach young people of Generation Z with an immigrant background in order to raise their awareness of risks.
Prevention Through Open Communication
Through a detailed target group analysis, the student teams identified the key factors influencing risky behavior in traffic, distraction caused by smartphones, as well as risk factors in sports and leisure activities. Based on this, they developed communication concepts that not only explain the risks but also make them relatable through interactivity, challenges, and personal stories, thereby aiming to trigger positive behavioral change. The focus was on high-impact social-first strategies for TikTok, Instagram, and YouTube. Traditional channels such as out-of-home advertising were also incorporated through appropriate creative concepts.
Powerful ideas convince KFV
At the final presentation in late April, Christoph Feymann, Head of Communications at the KFV, expressed his enthusiasm for the students’ creativity, the professionalism of the presentations, and the immediate feasibility of the proposed measures:
“The students have demonstrated what modern prevention communication can look like when it is consistently designed with the target group in mind. The shift in perspective is particularly compelling: safety is not presented as a sacrifice, but as a responsibility toward the people who matter to you.”
The coaching team Georg Feldmann and head of study program David Dobrowsky were also impressed by the results!
Through real-world business field projects, FHWien der WKW underlines its practice-oriented educational approach. Students work on real-world communication challenges and develop campaigns based on strategic analyses that combine creative concepts with concrete actions.
>> More information about business field projects in Communication Management