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Research at FHWien der WKW

Publications & Presentations

Found 1938 publications

Field experiences from the logistics industry in AI applications

Year of publication: 2026
Medium: 11th Business & Entrepreneurial Economics – BEE 2026 conference
Authors: Schneikart, G., Xharo, E., Löffler, C., Mayrhofer, W.
Category: Presentation at scientific conference
Study program: Institute for Digital Transformation & Strategy

Gamification as a Driver of User Engagement in Digital Tourism Experiences

Year of publication: 2026
Medium: Tourism, Hospitality and Events International Conference (THE INC)
Authors: Grasl, M., Pezenka, I., Weismayer, C., Bourdin, D.
Category: Presentation at scientific conference
Study program: Marketing & Sales Management

Gehaltsunterschiede und Aufgabenzuteilung: Eine Frage der Fairness

Year of publication: 2026
Medium: Controlling - Zeitschrift für erfolgsorientierte Unternehmenssteuerung
Authors: Löffler, C., Schmid, C., Kaufmann-Lerchl, T.
Category: Article in scientific journal (not peer reviewed)
Study program: CC for Business Controlling & Accounting

Generative Artificial Intelligence for Reverse Logistics and Closed-Loop Supply Chains

Year of publication: 2026
Medium: Ozturk, U.A., Helo, P.T. (eds) Proceedings of the International Conference on Industrial Logistics (ICIL) 2025. ICIL 2025. Lecture Notes in Operations Research. Springer, Cham.
Authors: Schneikart, G., Mayrhofer, W.,
Category: Contribution in anthology/conference proceedings (full paper)
Study program: Institute for Digital Transformation & Strategy

Global Brands, Local Signals: The Hidden Influence of Country Perception

Year of publication: 2026
Medium: edcom Podcast
Authors: Bourdin, D.
Category: Article in industry media
Study program: Marketing & Sales Management

Hürden beim Aktivieren von Brachflächen und Leerständen überwinden

Year of publication: 2026
Medium: BMLUK
Authors: Prokop, G., Rabl-Berger, S., Prückl, A., Dilch, C., Stefan, L., Smogawetz, T., Etzl, G., Eckl, S., Janitsch, C. Hohenecker, M.,
Category: Technical Reports/White Papers
Study program: Real Estate Management

Ich recherchiere mir das selbst zusammen“ – Differenzierungspraktiken junger Nutzer*innen bei journalistischen und journalismusähnlichen Medienangeboten

Year of publication: 2026
Medium: DGPuK Jahrestagung 2026
Authors: Reiter, G., Adolf, M. & Hess, A.
Category: Presentation at scientific conference
Study program: Journalism & Media Management

Implementierung der Nachhaltigkeitsberichterstattung gemäß CSRD/ESRS

Year of publication: 2026
Medium: PiR - Internationale Rechnungslegung
Authors: Baumüller, J., Kaufmann-Lerchl, T., Liska, C., Löffler, C., Reiner, K.
Category: Article in scientific journal (not peer reviewed)
Study program: CC for Business Controlling & Accounting

Junge Menschen sind die Verlierer am Eigentumsmarkt

Year of publication: 2026
Medium: Der Standard (AT), 18.04.2026, by Martin Putschögl.
Authors: Bourdin, D.
Category: Article in mass media
Study program: Marketing & Sales Management

Junge träumen vom Haus, doch es fehlt an Startkapital

Year of publication: 2026
Medium: Kurier (AT), 18.04.2026, by Ulla Grünbacher.
Authors: Bourdin, D.
Category: Article in mass media
Study program: Marketing & Sales Management

Junge träumen vom Wohneigentum

Year of publication: 2026
Medium: Raiffeisenzeitung
Authors: Bourdin, D.
Category: Article in industry media
Study program: Marketing & Sales Management

Junge wünschen sich ein Eigenheim

Year of publication: 2026
Medium: Wiener Wirtschaft
Authors: Bourdin, D.
Category: Article in industry media
Study program: Marketing & Sales Management

Junge Österreicher kämpfen um Eigenheim: Eigentumsquote auf Rekordtief

Year of publication: 2026
Medium: Immomedien.at
Authors: Bourdin, D.
Category: Article in industry media
Study program: Marketing & Sales Management

KI-Chatbots als Social Companions

Year of publication: 2026
Medium: APA-Science (AT)
Authors: Faynleyb I., Köszegi ST.
Category: Article in industry media
Study program: Institute for Digital Transformation & Strategy

Kurzzeitvermietungen und innovative Ansätze

Year of publication: 2026
Medium: ORF
Authors: Hödl, I.
Category: Article in mass media
Study program: Institute for Digital Transformation & Strategy

Kurzzeitvermietungen und innovative Ansätze

Year of publication: 2026
Medium: ORF ZIB Journal
Authors: Dlabaja, C. ; Hödl, I.
Category: Article in mass media
Study program: Institute for Digital Transformation & Strategy

Leistbarer Wohnraum: Zwischen Wunsch und Wirklichkeit

Year of publication: 2026
Medium: Medianet
Authors: Bourdin, D.
Category: Article in industry media
Study program: Marketing & Sales Management

Managing generative AI as organizational change: evidence from a multi-institutional study in education

Year of publication: 2026
Medium: Journal of Organizational Change Management
Authors: Stingl de Vasconcelos Guedes, T., Rupprecht, P., Rodenas, I.
Category: Article in scientific journal (peer reviewed)
Study program: Digital Economy

Microblog data: Measuring tourism destination image using importance-performance analysis

Year of publication: 2026
Medium: Tourism and Hospitality Research
Authors: Weismayer, C., de Lima Pereira, M., & Pezenka, I.
Category: Article in scientific journal (peer reviewed)
Study program: Marketing & Sales Management

Namastay on the Safe Side: Why Unconventional Trainer Attire Backfires in Yoga Advertising for Mixed-Gender Audiences

Year of publication: 2026
Medium: Academy of Marketing Science (AMS) World Marketing Congress
Authors: Hechinger, V., & Bourdin, D.
Category: Presentation at scientific conference
Study program: Marketing & Sales Management