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Larissa Neuburger, Teaching & Research Associate at FHWien der WKW, shared her experiences in XR in tourism as an expert in a panel discussion at one of the world's most important conferences in Extended Reality. […]Read more on Augmented World Expo 2024: Perspectives for XR in tourism

The sixth “Made in Austria IndustriePANEL” by TU Wien shows that competitiveness and employment figures are declining, but that technological innovations offer long-term opportunities. The results of the latest survey were presented - in cooperation with FHWien der WKW - at the “Made in Austria IndustrieFORUM” 2024. […]Read more on Dwindling competitiveness despite technological innovation in domestic industry

Gisela Reiter, Andreas Hess and Marian Adolf from the Department of Communication presented a study on trust in AI-generated journalism at the 10th European Communication Conference (ECC 2024). The results of the study highlight the complex relationship between technological progress in journalism, audience perceptions and trust in news media. […]Read more on Trust in AI journalism in times of communicative and social (dis)order

Maija Worek from the Management & Entrepreneurship Study Programs and Patrick Rupprecht from the Institute for Digital Transformation and Strategy (IDS) presented current research findings on the topic of ‘Future viability in times of fundamental change’ at the G-Forum 2024 in Ingolstadt. One of Maija Worek's contributions was nominated for the Best Paper in Family Business Award. […]Read more on Future viability through resilience and sustainability

Sebastian Eschenbach from the Department of Digital Economy and Ann-Christine Schulz from the Institute for Digital Transformation and Strategy (IDS) present the latest results of the MA 23-funded research project on successfully mastering the digital transformation in the practical handbook “Kompetenzen in der Digitalen Transformation der Arbeit”. […]Read more on How can smaller, established companies seize the opportunity of digital transformation?

Patrick Rupprecht from the Institute for Digital Transformation & Strategy (IDS) took part in an interdisciplinary exchange on "Twin Transition" at the College of Higher Education "Academia" in Maribor, Slovenia, in May. […]Read more on International meeting on digital and sustainable transformation

At the invitation of the Public Relations Association Austria (PRVA), our public communication expert at the Department of Communication, FH-Prof. Dr. Marian Adolf, discussed the challenges posed by fake news and hate speech in the field of professional communication. […]Read more on Tackling the disinformation crisis

Ilona Pezenka, Gerald Janous and David Dobrowsky from the Department of Communication, together with Lili Aunimo from the Haaga-Helia University of Applied Sciences in Helsinki, studied the emotionality of chatbots. Their results show that chatbots with emotional elements are perceived as more trustworthy and can improve interactive human-machine communication. […]Read more on “Emotional chatbots” create trust

The results show the importance of traditional journalistic values and a high level of media literacy in relation to tabloid reporting and social media. Nevertheless, the challenge for public service media is to build long-term trust among young users in their own media offerings. […]Read more on Study presentation on media use and trust among young people in Austria and Finland

At the it&t business Future Talk in May, Tilia Stingl de Vasconcelos Guedes, Academic Expert and Project Leader in the Digital Economy Study Programs, spoke with high-profile industry representatives about business software in transition. […]Read more on Intensive exchange for better collaboration between “man and machine”