Students of the Bachelor’s program in Corporate Communication represented FHWien der WKW in the national final of the L’Oréal Brandstorm
On April 12, eight teams from Austrian universities and Universities of Applied Sciences made it to the national finals in Austria, where they presented their concepts for this year’s mission: “Invent the Salon Experience of the Future – live” in front of a jury. The motivation was very high, as the winning team is allowed to represent Austria at the international finals in Paris.
The team FMCG with Patrick Perlinger and Christoph Hellmaier (6th semester of the Bachelor’s program in Corporate Communication) represented FHWien der WKW. Nina Trinkl from the Competence Center for Marketing was invited to participate in the jury. Exciting concepts and outstanding presentations made the decision very difficult for the jury.
L’Oréal Brandstorm is the world’s most established business challenge since 1992. This year, for the 26th time, it will be held with 34,700 students from 60 nations worldwide.