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Research at FHWien der WKW

Publications & Presentations

Found 1859 publications

Nama’Stay on the Safe Side: The Sweet Spot of Skin Visibility in Yoga Advertising for Mixed-Gender Audiences

Year of publication: 2026
Medium: Forschungsseminar der Privatuniversität Schloss Seeburg
Authors: Hechinger, V., & Bourdin, D.
Category: Presentation at practice oriented event
Study program: Marketing & Sales Management

Placemaking an der Schnittstelle von Stadt- und Tourismusentwicklung

Year of publication: 2026
Medium: REAL CORP 2026
Authors: Dlabaja, C.; Höftberger, K.; Werl, J.
Category: Article in scientific journal (peer reviewed)
Study program: Institute for Digital Transformation & Strategy

Revealing Attire, Divided Audience: The (Sk)influence of Trainer Outfit Length in Fitness Advertising and the Role of Visual Attention

Year of publication: 2026
Medium: American Marketing Association (AMA) Winter Academic Conference
Authors: Hechinger, V., & Bourdin, D.
Category: Presentation at scientific conference
Study program: Marketing & Sales Management

Symposium Sozialwissenschaftliche Perspektive auf urbane Raumproduktion

Year of publication: 2026
Medium: Soziologische Positionen zum Planen und Bauen, HfWU
Authors: Dlabaja, C.
Category: Presentation at scientific conference
Study program: Institute for Digital Transformation & Strategy

The Contested City of Venice: Caring for Commodified Common Infrastructures

Year of publication: 2026
Medium: International Journal of Urban and Regional Research
Authors: Dlabaja, C.
Category: Article in scientific journal (peer reviewed)
Study program: Institute for Digital Transformation & Strategy

Towards an Ethics of Knowledge

Year of publication: 2026
Medium: Explorations at the Intersections of Media, Education, and Philosophy
Authors: Adolf, M.
Category: Contribution in anthology/conference proceedings (full paper)
Study program: Communication Management

Trotz finanzieller Sorgen: Wunsch nach Eigentum weiter ungebrochen

Year of publication: 2026
Medium: Oberösterreichische Nachrichten (AT), 18.04.2026.
Authors: Bourdin, D.
Category: Article in mass media
Study program: Marketing & Sales Management

Two Snapshots, One Generation: Exploring News Consumption and Trust in News among Young Adults in Austria

Year of publication: 2026
Medium: Navigating Digital Democracy Conference
Authors: Rußmann, U., Hess, A.
Category: Presentation at scientific conference
Study program: Journalism & Media Management

Urbane Transformation im Wechselspiel von Leerstand, Tourismus und Kurzzeitvermietung

Year of publication: 2026
Medium: Bezirksamt Neubau, Diskussion: Urban Future Talk 4
Authors: Dlabaja, C., Wagner, D.
Category: Podium at practice oriented event
Study program: Institute for Digital Transformation & Strategy

Warum junge Österreicher beim Eigentum meist leer ausgehen

Year of publication: 2026
Medium: Leadersnet.at
Authors: Bourdin, D.
Category: Article in industry media
Study program: Marketing & Sales Management

Was ist eigentlich die Didaktik der Chatbots?

Year of publication: 2026
Medium: #digiPH9. learn. innovate. transform
Authors: Ruge, W. B.
Category: Presentation at scientific conference
Study program: Competence Center for E-Learning

Wie KI die Berufsbilder in der Kommunikation neu definiert - Just the „Human in the Loop“? -

Year of publication: 2026
Medium: AG Comm Tech / PRVA
Authors: Martin, S.
Category: Podium at practice oriented event
Study program: Communication Management

Yoga in a Sports Bra? Women Aren’t Buying It: Gender Differences in Consumer Responses to Trainer Attire in Fitness Ads

Year of publication: 2026
Medium: European Marketing Academy (EMAC) Spring Conference
Authors: Bourdin, D., & Hechinger, V.
Category: Presentation at scientific conference
Study program: Marketing & Sales Management

Zwischen Hörsaal und Arbeitsalltag: Berufliche Prioritäten, Leistungsmotivation und organisationales Commitment berufsbegleitender Masterstudierender

Year of publication: 2026
Medium: 19. Forschungsforum der österreichischen Fachhochschulen (FFH)
Authors: Kolar, G., & Bourdin, D.
Category: Presentation at scientific conference
Study program: Marketing & Sales Management

Zwischen Steuerung, Partizipation und Bildungsauftrag. OE an österreichischen Fachhochschulen

Year of publication: 2026
Medium: OrganisationsEntwicklung. Zeitschrift für Unternehmensentwicklung und Change Management
Authors: Schweiger, C., Warmuth, G.
Category: Article in scientific journal (not peer reviewed)
Study program: Human Resources & Organization

Zwischen Wunsch und Wirklichkeit: Junge Menschen und leistbares Wohnen

Year of publication: 2026
Medium: Pressegespräch der Raiffeisen Bausparkasse
Authors: Bourdin, D., Reith, M., & Vallant, C.
Category: Podium at practice oriented event
Study program: Marketing & Sales Management

Zwischen Wunsch und Wirklichkeit: Junge Menschen und leistbares Wohnen

Year of publication: 2026
Medium: Immofokus.at
Authors: Bourdin, D.
Category: Article in industry media
Study program: Marketing & Sales Management

A “Triple AI” Approach to Business Writing

Year of publication: 2025
Medium: 58th IATEFL Annual Conference, Edinburgh
Authors: Prewett-Schrempf, C., Slattery, L.
Category: Presentation at scientific conference
Study program: CC for Business English

Achieving resilience in military logistics with clusterforming technologies

Year of publication: 2025
Medium: 16th International Scientific Conference MOTSP 2025 Management of Technology – Step to Sustainable Production
Authors: Schneikart, G., Frysak, J., Langner, K., Mayrhofer, W.,
Category: Presentation at scientific conference
Study program: Institute for Digital Transformation & Strategy

Achtsam führen, bewusst entwickeln

Year of publication: 2025
Medium: Magazin Training
Authors: Schweiger C.
Category: Article in industry media
Study program: Human Resources & Organization