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Research at FHWien der WKW

Publications & Presentations

Found 1922 publications

Implementierung der Nachhaltigkeitsberichterstattung gemäß CSRD/ESRS

Year of publication: 2026
Medium: PiR - Internationale Rechnungslegung
Authors: Baumüller, J., Kaufmann-Lerchl, T., Liska, C., Löffler, C., Reiner, K.
Category: Article in scientific journal (not peer reviewed)
Study program: CC for Business Controlling & Accounting

Junge Menschen sind die Verlierer am Eigentumsmarkt

Year of publication: 2026
Medium: Der Standard (AT), 18.04.2026, by Martin Putschögl.
Authors: Bourdin, D.
Category: Article in mass media
Study program: Marketing & Sales Management

Junge träumen vom Haus, doch es fehlt an Startkapital

Year of publication: 2026
Medium: Kurier (AT), 18.04.2026, by Ulla Grünbacher.
Authors: Bourdin, D.
Category: Article in mass media
Study program: Marketing & Sales Management

Junge träumen vom Wohneigentum

Year of publication: 2026
Medium: Raiffeisenzeitung
Authors: Bourdin, D.
Category: Article in industry media
Study program: Marketing & Sales Management

Junge wünschen sich ein Eigenheim

Year of publication: 2026
Medium: Wiener Wirtschaft
Authors: Bourdin, D.
Category: Article in industry media
Study program: Marketing & Sales Management

Junge Österreicher kämpfen um Eigenheim: Eigentumsquote auf Rekordtief

Year of publication: 2026
Medium: Immomedien.at
Authors: Bourdin, D.
Category: Article in industry media
Study program: Marketing & Sales Management

Leistbarer Wohnraum: Zwischen Wunsch und Wirklichkeit

Year of publication: 2026
Medium: Medianet
Authors: Bourdin, D.
Category: Article in industry media
Study program: Marketing & Sales Management

Managing generative AI as organizational change: evidence from a multi-institutional study in education

Year of publication: 2026
Medium: Journal of Organizational Change Management
Authors: Stingl de Vasconcelos Guedes, T., Rupprecht, P., Rodenas, I.
Category: Article in scientific journal (peer reviewed)
Study program: Digital Economy

Microblog data: Measuring tourism destination image using importance-performance analysis

Year of publication: 2026
Medium: Tourism and Hospitality Research
Authors: Weismayer, C., de Lima Pereira, M., & Pezenka, I.
Category: Article in scientific journal (peer reviewed)
Study program: Marketing & Sales Management

Namastay on the Safe Side: Why Unconventional Trainer Attire Backfires in Yoga Advertising for Mixed-Gender Audiences

Year of publication: 2026
Medium: Academy of Marketing Science (AMS) World Marketing Congress
Authors: Hechinger, V., & Bourdin, D.
Category: Presentation at scientific conference
Study program: Marketing & Sales Management

Nama’Stay on the Safe Side: The Sweet Spot of Skin Visibility in Yoga Advertising for Mixed-Gender Audiences

Year of publication: 2026
Medium: Forschungsseminar der Privatuniversität Schloss Seeburg
Authors: Hechinger, V., & Bourdin, D.
Category: Presentation at practice oriented event
Study program: Marketing & Sales Management

Opportunities and Limits of AI assisted Socratic Dialogues - Insights from a CustomGPT Used for research topic development in Bachelor-Level Research Education

Year of publication: 2026
Medium: Media & Learning Conference
Authors: Dejnega, M.
Category: Presentation at scientific conference
Study program: Communication Management

Placemaking an der Schnittstelle von Stadt- und Tourismusentwicklung

Year of publication: 2026
Medium: In: Manfred Schrenk, Christian Beyer, Tadej Popovich, Judith Ryser und Darchen Mawlood (Hrsg.): REAL CORP 2026 Proceedings/Tagungsband. 2026. Wien. S. 675-686. ISBN 978-3-9504945-5-6.
Authors: Dlabaja, C.; Höftberger, K.; Werl, J.
Category: Contribution in anthology/conference proceedings (full paper)
Study program: Institute for Digital Transformation & Strategy

Redesigning the Master’s Thesis for Epistemic Adequacy Using Design Science Research in a Generative AI (LLM)–Supported Context

Year of publication: 2026
Medium: Design for Better Futures: Beyond the Science of the Artificial. Prototypes and Research-in-Progress (DESRIST 2026); pp 239–251
Authors: Kroop, S.
Category: Contribution in anthology/conference proceedings (full paper)
Study program: Digital Economy

Redesigning the Master’s Thesis for Epistemic Adequacy Using Design Science Research in a Generative AI (LLM)–Supported Context.

Year of publication: 2026
Medium: DESRIST Conference 2026; June 8-10, 2026; Universität Münster
Authors: Kroop, S.
Category: Presentation at scientific conference
Study program: Digital Economy

Redesigning the Master’s Thesis for Epistemic Adequacy Using Design Science Research in a Generative AI (LLM)–Supported Context.

Year of publication: 2026
Medium: In: Chatterjee, S., Gregor, S., Kipping, G., Mansingh, G. (eds) Design for Better Futures: Beyond the Science of the Artificial. Prototypes and Research-in-Progress. DESRIST 2026. Lecture Notes in Computer Science, vol 16607. Springer, Cham. https://doi.org/10.1007/978-3-032-28570-6_19
Authors: Kroop, S.
Category: Contribution in anthology/conference proceedings (full paper)
Study program: Digital Economy

Rethinking War Reporting: Credibility, Trust, and Audience Perception among Young Austrians

Year of publication: 2026
Medium: 76th Annual ICA Conference
Authors: Reiter, G. & Adolf, M.
Category: Presentation at scientific conference
Study program: Journalism & Media Management

Revealing Attire, Divided Audience: The (Sk)influence of Trainer Outfit Length in Fitness Advertising and the Role of Visual Attention

Year of publication: 2026
Medium: American Marketing Association (AMA) Winter Academic Conference
Authors: Hechinger, V., & Bourdin, D.
Category: Presentation at scientific conference
Study program: Marketing & Sales Management

Subjektives Wohlbefinden von Museumsbesucher*innen Österreichische Galerie Belvedere und FH Wien der WKW –Studienbereich Tourismus und Hospitality Management

Year of publication: 2026
Medium: Workshop zu "Wellbeing in österreichischen Museen"
Authors: Minichberger, A., Wagner, D.
Category: Presentation at practice oriented event
Study program: Tourism and Hospitality Management

Symposium Sozialwissenschaftliche Perspektive auf urbane Raumproduktion

Year of publication: 2026
Medium: Soziologische Positionen zum Planen und Bauen, HfWU
Authors: Dlabaja, C.
Category: Presentation at scientific conference
Study program: Institute for Digital Transformation & Strategy